Kindle Matchbook

Amazon MatchBook: How Publishers and Authors Can Work Together to Sell More

Bestselling author Michael J. Sullivan proposes that publishers give authors permission to send free ebooks to readers who have purchased print editions.
by Gilly Youner / Flickr

Book Tour Planning 101

Five things to consider as you begin planning book events to spread the word about your book.
Alexis Grant

Launching an Online Community: Q&A With Author-Entrepreneur Alexis Grant

What does it take to launch a new website and online community? A Q&A with author and entrepreneur Alexis Grant.
by Emily Barrera / Flickr

Business Is Personal: 5 Common Networking Mistakes

Business is personal. In the long-run game, anyone who treats business as though it is not personal is going to end up stepping on toes and leaving a trail of poor impressions.
Photo by boinink / Flickr

Is Crowdfunding Right for You? 5 Questions

Today's guest post is by Justine Schofield, the communications coordinator for Pubslush, a crowdfunding publishing platform. You’ve probably heard of
Writer Unboxed

Does Social Media Really Sell Books?

There's no end to the conflicting advice about social media and book marketing. In this post, I present a framework for what's effective and what's not.
Getting Lucky

How to Increase Your Odds at Getting Lucky

Learn how self-published novelist Ransom Stephens landed a two-book deal with Amazon—without even querying.
Audience Development for Writers: Your Life-Long Career Investment

Audience Development for Writers: Your Life-Long Career Investment

In this talk from the 2013 Midwest Writers Workshop, I explain the process of growing my readership since 2008, then share a few key principles I follow to make it an enjoyable and sustainable process.
Does Twitter Make Sense for Most Writers?

Does Twitter Make Sense for Most Writers?

Is social media a waste of time for writers? Is it possible, in the end, to just focus on writing?
Book metadata optimization

How to Sell More Books By Optimizing Your Metadata

One of the biggest challenges in publishing today is discoverability, particularly at Amazon and other major online retailers. You can ensure your book is found more easily by optimizing your metadata—here's how.
3 Reasons Why a Facebook Page Can't Replace an Author Website

3 Reasons Why a Facebook Page Can’t Replace an Author Website

Regardless of when or why you use Facebook, never consider it a replacement for an author website you own and control. Here's why.
Finding your readers

How to Connect With More Readers in Just 5 Minutes

If you're having trouble finding your audience, your message may not be connecting with readers on a personal level. Here's how to fix the problem.
Red Hot Internet Publicity by Penny Sansevieri

3 Ways to Improve Your Website Design

Today's guest post is adapted from Red Hot Internet Publicity by Penny Sansevieri. Between Los Angeles and Las Vegas there’s
blogging for writers

2 Strategic and Compelling Reasons to Keep Blogging—Plus When to Kill a Blog

Note from Jane: Today's guest post is from Dan Blank (@DanBlank) and covers a topic that was recently addressed on
Improve Your Author Website

3 Ways to Improve Your Author Website Today

To maximize the effectiveness of your author website, it's necessary to study the data behind how people find your website, navigate it, and use it. Here are three of the most important areas to watch carefully.
Pinterest for authors

5 Ideas for Using Pinterest as an Author

How authors, especially novelists, can start using Pinterest in a way that's a natural outgrowth of their work.
Amazon KDP Select

Amazon KDP Select: Is It Worthwhile for Authors?

Should authors take advantage of the Amazon KDP Select program? A comprehensive discussion of who the program is well-suited for, plus best strategies.
Amazon White Glove program

Agent-Assisted Self-Publishing and the Amazon White Glove Program

There are no “rules” for agent-assisted self-publishing, but the biggest drawbacks are usually loss of control and loss of royalties. All authors should negotiate a contract beforehand that protects their rights and lifetime earnings.
Should writers blog?

It’s Time for (Many) Experienced Writers to Stop Blogging

Author L.L. Barkat argues that writers who already have experience—as well as authors trying to promote themselves—should stop blogging.
Writing community

What Has Changed About the Writing Community Since the 1990s?

I answer a few questions about the publishing industry today, and what I think has changed about the writing community since I got into the game.
CJ Lyons

Self-Publishing and Traditional Publishing: Enjoy the Best of Both Worlds

CJ Lyons (@cjlyonswriter) is an award-winning, critically acclaimed New York Times and USA Today bestselling author. She practiced pediatrics and pediatric emergency medicine for 17 years before
The Media Training Bible

5 Things Bad Radio Guests Do (And 7 Ways to Rock on Radio)

Today's guest post is from Brad Phillips (@MrMediaTraining), author of The Media Training Bible: 101 Things You Absolutely, Positively Need
Replacement Child by Judy Mandel

Getting a Traditional Book Deal After Self-Publishing

Today's guest post is by Judy L. Mandel, author of the Replacement Child, forthcoming from Seal Press in March 2013.
A photograph of several bookstore shelves loaded with books.

Sell More Fiction by Activating the Power of Book Clubs

Today's guest post is by Rob Eagar, author of Sell Your Book Like Wildfire. Book clubs and discussion groups—where millions
Jane Friedman Interview - Authors Go Public

A Framework for Thinking About Author Platform

Yesterday, I had the pleasure of participating in an online Google Hangout with the Bay Area Bloggers, hosted by Anne
Free tag

5 Free Services That Help You Build Author Platform

Today's guest post is by Matthew Turner (@turndog_million). You may remember him from a previous post, 100 Tips to Alleviate
Stephen King

The Stephen King Guide to Marketing

Today's guest post is by Jason Kong. You may remember him from an earlier guest post here at JaneFriedman.com: Are
Press

How to Get More (and Better) Press

Today's post is by freelance journalist and independent author Dana Sitar (@DanaSitar).  You’ve just released a book. You’re participating in
Short Short Short by Bruce Holland Rogers

Selling Flash Fiction Via E-Mail—Successfully

Today's guest post is by author Bruce Holland Rogers, whom I recently met while teaching at the Whidbey MFA program.
Leaving Feedburner for MailChimp

Why I Stopped Using Feedburner to Serve My Blog Subscribers

Update (April 17, 2021): Google's Feedburner will stop offering email delivery of RSS feeds in July 2021. When I launched
Haole Wood by Dee DeTarsio

A Small-Budget Advertising Experiment

Today's guest post is by Dee DeTarsio. While it is more of a brief advertising anecdote than a serious ad
The Birds Tree by ploop26 / DeviantArt

Why Self-Publishing Is a Tragic Term

Today's guest post is by Ed Cyzewski. You may recall him from his previous post here, When Self-Publishing Is More
Crowd by James Cridland

Are You Making This Marketing Mistake?

Today's guest post is from Jason Kong. When your goal is to sell ideas, books, or yourself, it's easy to
Kitty Cornered by Bob Tarte

How One Introverted Author Successfully Markets His Work

The following Q&A is with author Bob Tarte. Bob lives in Michigan with parrots, ducks, geese, parakeets, rabbits, doves, cats, hens,
The $100 Startup by Chris Guillebeau

Hustling: How to Spread the Word About Your Work

The following advice is excerpted from The $100 Startup: Reinvent the Way You Make a Living, Do What You Love,
Platform by Michael Hyatt

Top 10 Blog Traffic Killers

The following advice is from Michael Hyatt's newest release, Platform: Get Noticed in a Noisy World. The book is one of
Writer Unboxed

Do You Adopt a Totally Different Voice to Market Yourself?

Today I'm a guest over at Writer Unboxed, where I discuss how finding your unique writing voice is not so
Megaphone

Please Do Not Pay Money for an Online Ad Until You Read This

Articles about the ineffectiveness of online advertising are a dime a dozen. (See this one and this other one, from
Art vs Commerce by Tom Giebel / Flickr

Starving Artist Vs. Slimy Marketer: How to Strike a Balance

Today's guest post is from one of my UC students, Jarrod Welling-Cann. He is facing the issue—as we all do
Email symbol

Yes, E-mail Still Works for Book Marketing

After last Friday's post, 4 Ways to Immediately Improve Your Book Marketing Efforts, I received a few responses questioning the
Super Mario Mushrooms

4 Ways to Immediately Improve Your Book Marketing Efforts

When I see bad book marketing out in the wild, I wish I could do something productive to help that
Broken pencil

When Self-Publishing Is More Useful As a Marketing Tool

The turning point of my long-term publishing plans came when I realized I have very little in common with author
Paradigm shift

Distinguishing Between Straight-Up Advice and Paradigm Shift

A couple weeks ago I wrote a column for Writer Unboxed, "Should You Focus on Your Writing or Platform?" In
The Education of Millionaires by Michael Ellsberg

2 Questions You Should Memorize for Networking Events

Right now I'm teaching a senior capstone course that prepares e-media seniors to graduate and enter the workforce. There are
CDG airport

An Author Who Markets Her E-Books in Airports

Today's guest post is by Ann Okerson. Ann shared the following story on a listserv I belong to, and I
Facebook grunge logo

5 Principles for Using Facebook

It's difficult to give advice about Facebook because it keeps changing—in structure, functionality, and effectiveness. For instance, I used to
Writer Unboxed

One of the Ground Rules of Marketing

You have to target a market. You can't shoot for everyone. That's the topic of my latest post over at
Ken Brosky

How to Get Media Coverage for Your Book

Today's guest post is by Ken Brosky. I asked him to share his experience because many authors have made the
E-mail Sins

Are You Committing These E-mail Sins?

I encourage authors to use e-mail as one of the most powerful tools in their marketing arsenal. But with great
Searching for best blogs / Marcel Germain

How to Research & Identify Top Websites & Blogs in Your Category

I often advise new bloggers to identify the top blogs or communities for their target audience, and build relationships with those