Bestselling author Michael J. Sullivan proposes that publishers give authors permission to send free ebooks to readers who have purchased print editions.
Five things to consider as you begin planning book events to spread the word about your book.
What does it take to launch a new website and online community? A Q&A with author and entrepreneur Alexis Grant.
Business is personal. In the long-run game, anyone who treats business as though it is not personal is going to end up stepping on toes and leaving a trail of poor impressions.
Today's guest post is by Justine Schofield, the communications coordinator for Pubslush, a crowdfunding publishing platform. You’ve probably heard of
There's no end to the conflicting advice about social media and book marketing. In this post, I present a framework for what's effective and what's not.
Learn how self-published novelist Ransom Stephens landed a two-book deal with Amazon—without even querying.
In this talk from the 2013 Midwest Writers Workshop, I explain the process of growing my readership since 2008, then share a few key principles I follow to make it an enjoyable and sustainable process.
Is social media a waste of time for writers? Is it possible, in the end, to just focus on writing?
One of the biggest challenges in publishing today is discoverability, particularly at Amazon and other major online retailers. You can ensure your book is found more easily by optimizing your metadata—here's how.
Regardless of when or why you use Facebook, never consider it a replacement for an author website you own and control. Here's why.
If you're having trouble finding your audience, your message may not be connecting with readers on a personal level. Here's how to fix the problem.
Today's guest post is adapted from Red Hot Internet Publicity by Penny Sansevieri. Between Los Angeles and Las Vegas there’s
Note from Jane: Today's guest post is from Dan Blank (@DanBlank) and covers a topic that was recently addressed on
To maximize the effectiveness of your author website, it's necessary to study the data behind how people find your website, navigate it, and use it. Here are three of the most important areas to watch carefully.
How authors, especially novelists, can start using Pinterest in a way that's a natural outgrowth of their work.
Should authors take advantage of the Amazon KDP Select program? A comprehensive discussion of who the program is well-suited for, plus best strategies.
There are no “rules” for agent-assisted self-publishing, but the biggest drawbacks are usually loss of control and loss of royalties. All authors should negotiate a contract beforehand that protects their rights and lifetime earnings.
Author L.L. Barkat argues that writers who already have experience—as well as authors trying to promote themselves—should stop blogging.
I answer a few questions about the publishing industry today, and what I think has changed about the writing community since I got into the game.
CJ Lyons (@cjlyonswriter) is an award-winning, critically acclaimed New York Times and USA Today bestselling author. She practiced pediatrics and pediatric emergency medicine for 17 years before
Today's guest post is from Brad Phillips (@MrMediaTraining), author of The Media Training Bible: 101 Things You Absolutely, Positively Need
Today's guest post is by Judy L. Mandel, author of the Replacement Child, forthcoming from Seal Press in March 2013.
Today's guest post is by Rob Eagar, author of Sell Your Book Like Wildfire. Book clubs and discussion groups—where millions
Yesterday, I had the pleasure of participating in an online Google Hangout with the Bay Area Bloggers, hosted by Anne
Today's guest post is by Matthew Turner (@turndog_million). You may remember him from a previous post, 100 Tips to Alleviate
Today's guest post is by Jason Kong. You may remember him from an earlier guest post here at JaneFriedman.com: Are
Today's post is by freelance journalist and independent author Dana Sitar (@DanaSitar). You’ve just released a book. You’re participating in
Today's guest post is by author Bruce Holland Rogers, whom I recently met while teaching at the Whidbey MFA program.
Update (April 17, 2021): Google's Feedburner will stop offering email delivery of RSS feeds in July 2021. When I launched
Today's guest post is by Dee DeTarsio. While it is more of a brief advertising anecdote than a serious ad
Today's guest post is by Ed Cyzewski. You may recall him from his previous post here, When Self-Publishing Is More
Today's guest post is from Jason Kong. When your goal is to sell ideas, books, or yourself, it's easy to
The following Q&A is with author Bob Tarte. Bob lives in Michigan with parrots, ducks, geese, parakeets, rabbits, doves, cats, hens,
The following advice is excerpted from The $100 Startup: Reinvent the Way You Make a Living, Do What You Love,
The following advice is from Michael Hyatt's newest release, Platform: Get Noticed in a Noisy World. The book is one of
Today I'm a guest over at Writer Unboxed, where I discuss how finding your unique writing voice is not so
Articles about the ineffectiveness of online advertising are a dime a dozen. (See this one and this other one, from
Today's guest post is from one of my UC students, Jarrod Welling-Cann. He is facing the issue—as we all do
After last Friday's post, 4 Ways to Immediately Improve Your Book Marketing Efforts, I received a few responses questioning the
When I see bad book marketing out in the wild, I wish I could do something productive to help that
The turning point of my long-term publishing plans came when I realized I have very little in common with author
A couple weeks ago I wrote a column for Writer Unboxed, "Should You Focus on Your Writing or Platform?" In
Right now I'm teaching a senior capstone course that prepares e-media seniors to graduate and enter the workforce. There are
Today's guest post is by Ann Okerson. Ann shared the following story on a listserv I belong to, and I
It's difficult to give advice about Facebook because it keeps changing—in structure, functionality, and effectiveness. For instance, I used to
You have to target a market. You can't shoot for everyone. That's the topic of my latest post over at
Today's guest post is by Ken Brosky. I asked him to share his experience because many authors have made the
I encourage authors to use e-mail as one of the most powerful tools in their marketing arsenal. But with great
I often advise new bloggers to identify the top blogs or communities for their target audience, and build relationships with those