Publishing Perspectives

Serial Fiction: An Old Form Made New

Yesterday, my feature article for Publishing Perspectives went live: Experimenting With Serials for Fun and Profit Here’s a little excerpt: Debate continues about whether the reader really prefers [serials] for long-form narratives. Shya Scanlon, a literary author who experimented with serialization in 2009 with The Forecast 42 Project says, “It would have been much better had I had […]

The Secrets They Kept by Joanne Tombrakos

What Good Salespeople Know That Writers Should

Today’s guest post is by author and business person Joanne Tombrakos. What ultimately spurred my decision to self-publish was a quality that had served me well during the 25 years I spent selling commercials on radio and television stations. Impatience. Simply put, I got tired of waiting for someone else to publish me. Good salespeople […]

Writer Unboxed

Writers Need More Copywriting Training

Today I’m the featured contributor at Writer Unboxed, where I talk about copywriting: The No. 1 Overlooked Skill for Every Author I’m not quite ready to admit that headline is hyperbole—I’d rather say it’s brilliant copywriting. When it comes down to it, every writer—if they want to earn a living from their craft—must learn how […]

website

3 Reasons to Have a Website If You’re Unpublished

When I tell writers it’s mandatory they have a website, those who are unpublished will immediately ask, “But what do I say on my website if I’m unpublished?” I’ll answer that question in a moment, but this question assumes that there’s no benefit to having a site unless it’s to market, promote, and sell a […]

The Writer's Workout

Platform and Social Media Must Not Be Your Center

Today’s post is excerpted from The Writer’s Workout: 366 Tips, Tasks, & Techniques From Your Writing Career Coach (Writer’s Digest, 2011) by Christina Katz. With so much emphasis on the social networking aspects of creative careers these days, you might expect an expert on author platform building to promote an extremely social approach. But I […]

How Should You Spend Your Book Marketing Budget?

Author Brad Swift asks the following: I have a number of fiction and nonfiction books now available through Amazon as Kindle editions and POD hard copies (through CreateSpace). The selection can be viewed on my Author’s Page. I’m now wondering if I were to raise capital (say through a KickStarter campaign or otherwise) to promote […]

Blank Faces by Rommel Adao

I Hate Press Releases

This is part rant, part advice. I don’t write this post as if my needs were everyone’s. But it’s frustrating to see authors AND PUBLISHERS—who probably have little time and resource to begin with—wasting their time by contacting bloggers (and others in the media) with dead-on-arrival press releases. Let’s back up for a moment. What […]

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3 Blunders That Can Kill Your Author Platform

Today’s guest post is from author Kristen Lamb. The digital age author has more opportunities than any writer in the history of the written word. But with more opportunities comes more competition, and with more competition comes more work. Mega-agent Donald Maass will tell you there are only two ways to sell books—a good book and […]

3 Keys to Sustainable & Successful Indie Authorship

Note from Jane: I don’t usually run posts that feature or promote a single service or solution. Authors need to find partners who not only fit with them, but also fit with their work and their audience. In Scott Sigler’s case, I think he’s found an excellent partner that helps empower his long-term author career. […]

My Memories of a Future Life

Should You Serialize a Novel on Kindle?

Today’s guest post is by Roz Morris. Last month I released my literary novel as four episodes on Kindle: 100,000 words, in chunks of 25,000 words, at 99 cents a time. Why? Like many writers who enjoy blogging, my platform is a writing advice blog, Nail Your Novel. That was perfect when I was releasing […]

4-Ps of Marketing

E-Book Marketing 101

In case you missed it, my monthly column at Writer Unboxed was posted yesterday: A Checklist for Marketing Your E-Book. Here’s a snippet: Knowing how to effectively market your e-book can be a challenge if you don’t have any formal education or professional experience in sales and marketing. Plus, these days, the default strategy seems […]

Going Geek by John Carpenter

Using an Agent to Get on Kindle

I’ve been keeping an eye on John Carpenter and his book project ever since we first started having conversations on Twitter last summer. He’s a knowledgeable, savvy writer with a professional career in college admissions. His goal this past year has been to find a home for his book, Going Geek. Going Geek is a […]

The Funny Man by John Warner

Using Word of Mouth (Not Media Attention) to Sell Books

I’ve known John Warner since my days as an acquisitions editor at F+W Media. He is among the most decent, classy, and talented authors I’ve ever had the pleasure of working with. I acquired and edited three of his humor books at F+W (though only two were published—long story), and we partnered on a short-lived […]

Facebook logo

3 Principles for Facebook Fan Pages

Facebook is the No. 1 most popular website in the United States in terms of visits, which means it’s more popular than Google. According to its own stats, Facebook has 750 million users, 50% of which are active on it every day. This alone makes Facebook an important site when it comes to author marketing […]

Amy Stolls

How Much Has Book Marketing Changed Since 2005?

Amy Stolls is the author of The Ninth Wife, a novel just released from HarperCollins as a paperback original. The premise: What sane woman would consider becoming any man’s ninth wife? I had the pleasure of meeting Amy in late 2010, before her novel’s release, while serving on a panel for the National Endowment for […]

Christina Katz

The Secret to Twitter That Can’t Be Taught

I’ve found Twitter—and many aspects of social media—somewhat tricky to teach. Why? Here are 3 reasons to start: Using social media is mostly about being YOU, finding your voice, and finding the right audience (those inclined to listen). Your strategy, motivation, or purpose will be different—and it will change—depending on where you’re at in your […]

Platform Inventory Worksheet

Draft Your Platform Action Plan: 5 Worksheets

Last weekend at the Midwest Writers Workshop, I offered a workshop on author platform building. Part of the workshop included 5 worksheets to help writers take an inventory of their platform (as it stands today), and also brainstorm how to better grow it. Good news for you: I’m making my platform worksheets available for free. […]

Getting Over the Hump by Jeffrey Gifford

Expect Resistance With New Technology

This phenomenon comes up a lot when I talk about Twitter (or—really—any new media tool). People don’t use it. They haven’t tried to use it. And they decide not to use it often because it’s too much trouble. This reason, in and of itself, is fine. I understand when people have other priorities, especially when […]

Look for People Who Believe What You Believe

[Update: The discussion in the comments—on this site as well as my Google Plus profile, among others—has made me realize that my post title, “Look for People Who Believe What You Believe,” is misleading and unintentionally provocative. It isn’t meant to be a blanket statement about how to live life. Rather, it’s about how we […]

Conversation Prism

Build Diversity Into Your Online Presence

Back in 2008, a smart guy named Brian Solis created the Conversation Prism (above), and wrote a blog post titled State of Social Media 2008. 2008 is eons ago in new media terms—but the post is worth revisiting, especially for writers just now learning how to integrate online media into their everyday life. While not […]