finding your readers

4 Ways to Find Readers Who Love Your Work

So you want to find those raving fans, right? Awesome. We’re about to give you the most boring advice possible. You’re probably going to be disappointed that we’re not going to offer you a magic way to get a ton more readers, but unfortunately that’s not how it works. Ideal fans and readers are gained a few at a time, and it takes time to build that bond, even if you experience a sudden and serendipitous burst of exposure.

Colleen Gleason covers

The Importance of Your Book Cover: Achieving the Right Fit

Note from Jane: The following post is the first in a series that will offer tips and advice from successful authors about self-publishing, specifically those who use Barnes & Noble’s Nook Press as part of their overall sales, marketing, and distribution strategy. This series is sponsored by Nook Press, which means they have paid for […]

publicity

The Difference Between Marketing and Publicity

No one can buy a book they’ve never heard of. So, how do readers hear about books? Everyone likes to say it’s word of mouth, but it’s not possible to tell a friend about a book until you’ve heard of it yourself. That’s where publicity and marketing come in.


book marketing and publicity

Book Marketing 101

It is possible, if not desirable, for an author to launch an effective book-marketing campaign without a publisher’s support or assistance. Mainly, it requires time and energy. Here’s a comprehensive rundown of the main strategies in use today.

5 Reasons to Use a Facebook Profile (Not a Page) to Build Platform

A Facebook Profile is often a better option than a fan Page for building author platform. It’s simpler and easier to get your content in front of people, takes less time to manage, and will build a tribe or platform faster, especially if you don’t plan to run ads.

by Gilly Youner / Flickr

Book Tour Planning 101

Five things to consider as you begin planning book events to spread the word about your book.

Photo by boinink / Flickr

Is Crowdfunding Right for You? 5 Questions

Today’s guest post is by Justine Schofield, the communications coordinator for Pubslush, a crowdfunding publishing platform. You’ve probably heard of crowdfunding by now. Crowdfunding is a means for artists, entrepreneurs, and businesses to raise funds and mitigate the financial risk of their creative projects or business ventures. You generate financial backing from people who believe […]

Writer Unboxed

Does Social Media Really Sell Books?

There’s no end to the conflicting advice about social media and book marketing. In this post, I present a framework for what’s effective and what’s not.

Book metadata optimization

How to Sell More Books By Optimizing Your Metadata

One of the biggest challenges in publishing today is discoverability, particularly at Amazon and other major online retailers. You can ensure your book is found more easily by optimizing your metadata—here’s how.

Red Hot Internet Publicity by Penny Sansevieri

3 Ways to Improve Your Website Design

Today’s guest post is adapted from Red Hot Internet Publicity by Penny Sansevieri. Between Los Angeles and Las Vegas there’s a stretch of I-15 that’s just barren desert with you, sand, a cactus or two, a few vultures hoping to get lucky, and endless billboards. Most people speed down this stretch of highway as fast […]

blogging for writers

2 Strategic and Compelling Reasons to Keep Blogging—Plus When to Kill a Blog

Note from Jane: Today’s guest post is from Dan Blank (@DanBlank) and covers a topic that was recently addressed on this site by L.L. Barkat: the value of blogging. If you remember, Barkat advised writers to stop blogging. For the other side of the story, I’ve asked Dan to offer reasons to keep blogging. In […]

Improve Your Author Website

3 Ways to Improve Your Author Website Today

To maximize the effectiveness of your author website, it’s necessary to study the data behind how people find your website, navigate it, and use it. Here are three of the most important areas to watch carefully.

CJ Lyons

Self-Publishing and Traditional Publishing: Enjoy the Best of Both Worlds

CJ Lyons (@cjlyonswriter) is an award-winning, critically acclaimed New York Times and USA Today bestselling author. She practiced pediatrics and pediatric emergency medicine for 17 years before scoring her first big book deal, after which she quit her job and decided to become a full-time author. However, a few weeks before her first book was to be published, it was pulled for reasons […]

The Media Training Bible

5 Things Bad Radio Guests Do (And 7 Ways to Rock on Radio)

Today’s guest post is from Brad Phillips (@MrMediaTraining), author of The Media Training Bible: 101 Things You Absolutely, Positively Need to Know Before Your Next Interview. Radio stations hate bad guests, since listeners will immediately switch the dial. Here are five habits of bad radio guests. 1. They give long answers. Short answers allow the […]

Replacement Child by Judy Mandel

Getting a Traditional Book Deal After Self-Publishing

Today’s guest post is by Judy L. Mandel, author of the Replacement Child, forthcoming from Seal Press in March 2013. I asked her to tell the story of self-publishing her memoir, which ultimately led to a traditional book deal from Seal. Most authors don’t give any credence to luck, but they lie. Luck has so […]

A photograph of several bookstore shelves loaded with books.

Sell More Fiction by Activating the Power of Book Clubs

Today’s guest post is by Rob Eagar, author of Sell Your Book Like Wildfire. Book clubs and discussion groups—where millions of readers congregate both in-person and online to discuss their favorite books—offer a powerful marketing opportunity for novelists. Some of the most popular social networks devoted to book readers include GoodReads (12 million members strong), LibraryThing, Red Room, […]

A Framework for Thinking About Author Platform

Yesterday, I had the pleasure of participating in an online Google Hangout with the Bay Area Bloggers, hosted by Anne Hill and Suzanna Stinnet. The conversation focused primarily on author platform. We discussed its evolution, its purpose in your career, and how you can decide what efforts are worth your time—plus the value of collaborating […]

Free tag

5 Free Services That Help You Build Author Platform

Today’s guest post is by Matthew Turner (@turndog_million). You may remember him from a previous post, 100 Tips to Alleviate Self-Doubt. If there’s one word that fits perfectly with an author, it’s FREE. Here are five free services that can help build your author platform. 1. Twitter Let’s get this one out of the way. It […]

Stephen King

The Stephen King Guide to Marketing

Today’s guest post is by Jason Kong. You may remember him from an earlier guest post here at JaneFriedman.com: Are You Making This Marketing Mistake? How does a writer become successful? Here’s one simple formula: Write something someone values. Get that something in front of that someone. Put another way, you need both good writing […]

Press

How to Get More (and Better) Press

Today’s post is by freelance journalist and independent author Dana Sitar (@DanaSitar).  You’ve just released a book. You’re participating in a live reading. You’re planning a book tour. Whatever it is, you want press. While social media and blogs are a great way to share news with your audience, the value of a good article in print […]

Leaving Feedburner for MailChimp

Why I Stopped Using Feedburner to Serve My Blog Subscribers

  Update: March 21, 2013 For two months, I used Feedblitz to deliver my posts via e-mail to blog subscribers, but then moved to MailChimp in mid-October 2012. Feedblitz performed exactly as advertised and is a good service. However, I already use MailChimp for other e-mail newsletters, and I find its UI (user interface) to […]

Haole Wood by Dee DeTarsio

A Small-Budget Advertising Experiment

Today’s guest post is by Dee DeTarsio. While it is more of a brief advertising anecdote than a serious ad campaign with strong conclusions, many authors ask me about online advertising (where, why, how). But I find it difficult to offer concrete advice on the matter since so much depends on the place where you […]

The Birds Tree by ploop26 / DeviantArt

Why Self-Publishing Is a Tragic Term

Today’s guest post is by Ed Cyzewski. You may recall him from his previous post here, When Self-Publishing Is More Useful as a Marketing Tool. My friend Shawn recently released a book that shares his journey into full-time writing. It involves a failed small business, $50,000 in debt, a difficult return to his parents’ basement, […]

Crowd by James Cridland

Are You Making This Marketing Mistake?

Today’s guest post is from Jason Kong. When your goal is to sell ideas, books, or yourself, it’s easy to think that the key is to target strangers. People unfamiliar with your writing seems like the best opportunity to reach new readers. The problem is that even if you’re just looking to create awareness, talking […]

Kitty Cornered by Bob Tarte

How One Introverted Author Successfully Markets His Work

The following Q&A is with author Bob Tarte. Bob lives in Michigan with parrots, ducks, geese, parakeets, rabbits, doves, cats, hens, and one turkey. I met Bob at a Florida writers conference, where he was speaking about the success of his pet podcast. He has published three books with Algonquin; the latest, Kitty Cornered: How Frannie and Five […]

The $100 Startup by Chris Guillebeau

Hustling: How to Spread the Word About Your Work

The following advice is excerpted from The $100 Startup: Reinvent the Way You Make a Living, Do What You Love, and Create a New Future by Chris Guillebeau. For longtime readers of my blog, you probably know how often I recommend Chris’s invaluable and free manifesto, 279 Days to Overnight Success. His latest book, The […]

Platform by Michael Hyatt

Top 10 Blog Traffic Killers

The following advice is from Michael Hyatt’s newest release, Platform: Get Noticed in a Noisy World. The book is one of the most comprehensive guides on building an effective platform I’ve seen. Both beginning writers and established authors will find excellent and insightful instruction. Assuming you want to increase your blog traffic, there are certain mistakes […]

Writer Unboxed

Do You Adopt a Totally Different Voice to Market Yourself?

Today I’m a guest over at Writer Unboxed, where I discuss how finding your unique writing voice is not so different from finding your marketing voice. What Authors Seem to Forget About Marketing—Especially Those Who Dislike It Here’s a brief snippet: I think we can all agree that every author has a distinct writing voice […]

Megaphone

Please Do Not Pay Money for an Online Ad Until You Read This

Articles about the ineffectiveness of online advertising are a dime a dozen. (See this one and this other one, from just this past WEEK!) I rarely advocate authors spend money on advertising, in part because it takes a specialized skill set to do it well. Plus you have to know how to reach your target […]

Art vs Commerce by Tom Giebel / Flickr

Starving Artist Vs. Slimy Marketer: How to Strike a Balance

Today’s guest post is from one of my UC students, Jarrod Welling-Cann. He is facing the issue—as we all do at some point—of how to making a living from his art. His thought process here is particularly relevant for any creative professional wondering about the role of marketing, sales, and promotion in the artistic life. […]

Email symbol

Yes, E-mail Still Works for Book Marketing

After last Friday’s post, 4 Ways to Immediately Improve Your Book Marketing Efforts, I received a few responses questioning the effectiveness of e-mail. Or, in other words, isn’t e-mail dead? Who reads e-mail any more? Regardless of what the biased Mark Zuckerberg says, e-mail is alive and well. (Here’s a bit of research that compares […]

Super Mario Mushrooms

4 Ways to Immediately Improve Your Book Marketing Efforts

When I see bad book marketing out in the wild, I wish I could do something productive to help that author (or sometimes publisher!) see how they’re wasting their time. What is bad book marketing? It’s whenever I receive: A tweet from a total stranger asking me to look at their book An e-mail from […]

Broken pencil

When Self-Publishing Is More Useful As a Marketing Tool

The turning point of my long-term publishing plans came when I realized I have very little in common with author Joanna Penn. Have you heard of her? I started following Joanna on Twitter because she always shared great writing links, but I also began to follow her self-publishing story. She wrote a novel, released it […]