Over the weekend, I had the pleasure of speaking at a one-day publishing event hosted by Blurb in Brooklyn, NY. My topic was the art & business of building a platform, which included about 5-10 minutes of commentary on social media (out of a full hour). As often happens, most audience questions were about social media, […]
Note from Jane: I am very grateful to Ed Cyzewski (@edcyzewski) for today’s guest post, where he shares valuable insights about book marketing via NoiseTrade (not to mention email newsletters and ebook giveaways). If you’d like to share insights from your book marketing experiments in a guest post, please contact me. First, a Bit of Background In […]
When it comes to establishing your author website, one of the more confusing topics is self-hosting: what it means, why it’s advantageous, and when you should do it. What Is Self-Hosting? Sometimes it’s easiest to describe what self-hosting is not. If your website has “wordpress.com” or “blogspot.com” (or the name of another service you use) in […]
My latest interview, with advice for writers on websites, blogging, social media, and marketing, is now live over at Social Media Just for Writers. Frances Caballo asked me wide-ranging questions such as: What are the elements of a successful website and blog? How important is blogging for a writer’s success? Should writers participate in online […]
The Summer 2014 issue of Scratch (my magazine for writers) is now available. Inside, you’ll find a roundtable I hosted on book marketing and promotion, with an all-star lineup of industry folks with a wide range of experiences and viewpoints. Here’s a little snippet, featuring Rachel Fershleiser of Tumblr, talking about the author’s role in the marketing […]
Over the holiday weekend, C.J. Lyons, a bestselling hybrid author, launched a new initiative called Digital Book Day, partly in response to the discontinuation of World Book Night USA. For those unfamiliar with World Book Night, it was a joint marketing effort to spread the love of reading by giving away thousands of books in a single […]
Today’s guest post is by author Laurence MacNaughton (@LMacNaugton). When I first heard about Booktrack.com from my literary agent, Kristin Nelson, I was fairly skeptical of the idea. Ebooks with music and sound effects, really? But then I tried the Booktrack of the short story Dagon by H.P. Lovecraft. I’ll be honest—I was blown away. […]
Today’s guest post is by author Tiana Warner (@tianawarner). The Art of Marketing conference in Vancouver was a full day of marketing insight from Seth Godin, Nancy Duarte, Mitch Joel, John Jantsch, Brian Wong, Keith Ferrazzi, and big-name sponsors like Microsoft and CBC. Each highly qualified speaker offered a unique perspective on the current and […]
Today’s guest post is by author and freelancer Andi Cumbo-Floyd (@andilit). On one side of the street, they sit next to the plastic stand that holds paper menus for customers to take home. Across the road, they’re squeezed next to pretty, spangly watches where people pick up their prescriptions. Just north, 10 copies are stacked, spine […]
Micro-published books are short, tight, and swift. A meaningful discussion of micro-publishing has been pushed aside during the ongoing tug-of-war between traditional publishing and independent publishing (self-publishing). But we are well beyond “everyone is a writer” at this point. We have progressed into “everyone is a publisher,” if they wish to be—and we have been living in this realm for some time already. Fortunately, micro-publishing benefits the industry as a whole by bringing some much-needed simplicity and directness into a publishing equation that is often weighted down by its own complexity and contracts. And it also benefits you, the writer.
Is it possible to successfully publish and sell your e-books—without a platform—as long as you choose the right genre?
Strong reader relationships build unbelievable opportunities. Marketing and promotion ideas usually start by considering what reader relationships you have in place—or can build on. Here is a framework and strategy for building and engaging a readership.
Since 2009, after the release of my second novel, I’ve been a so-called hybrid author, working with New York publishers as well as self-publishing. I’m often asked why I chose to combine these two seemingly disparate publishing careers, juggling twice the work.
So you want to find those raving fans, right? Awesome. We’re about to give you the most boring advice possible. You’re probably going to be disappointed that we’re not going to offer you a magic way to get a ton more readers, but unfortunately that’s not how it works. Ideal fans and readers are gained a few at a time, and it takes time to build that bond, even if you experience a sudden and serendipitous burst of exposure.
Learn how to write a better bio note and improve the opportunities that come your way.
Note from Jane: The following post is the first in a series that will offer tips and advice from successful authors about self-publishing, specifically those who use Barnes & Noble’s Nook Press as part of their overall sales, marketing, and distribution strategy. This series is sponsored by Nook Press, which means they have paid for […]
No one can buy a book they’ve never heard of. So, how do readers hear about books? Everyone likes to say it’s word of mouth, but it’s not possible to tell a friend about a book until you’ve heard of it yourself. That’s where publicity and marketing come in.
It is possible, if not desirable, for an author to launch an effective book-marketing campaign without a publisher’s support or assistance. Mainly, it requires time and energy. Here’s a comprehensive rundown of the main strategies in use today.
A publicist often helps secure mainstream media coverage, but they also have tremendous value outside of that. Here’s how to effectively work with one.
It’s not unusual for authors to be told by their publishers that author websites aren’t necessary or effective. Should their insight be trusted?
A Facebook Profile is often a better option than a fan Page for building author platform. It’s simpler and easier to get your content in front of people, takes less time to manage, and will build a tribe or platform faster, especially if you don’t plan to run ads.
Bestselling author Michael J. Sullivan proposes that publishers give authors permission to send free ebooks to readers who have purchased print editions.
Five things to consider as you begin planning book events to spread the word about your book.
What does it take to launch a new website and online community? A Q&A with author and entrepreneur Alexis Grant.
Business is personal. In the long-run game, anyone who treats business as though it is not personal is going to end up stepping on toes and leaving a trail of poor impressions.
Today’s guest post is by Justine Schofield, the communications coordinator for Pubslush, a crowdfunding publishing platform. You’ve probably heard of crowdfunding by now. Crowdfunding is a means for artists, entrepreneurs, and businesses to raise funds and mitigate the financial risk of their creative projects or business ventures. You generate financial backing from people who believe […]
There’s no end to the conflicting advice about social media and book marketing. In this post, I present a framework for what’s effective and what’s not.
Learn how self-published novelist Ransom Stephens landed a two-book deal with Amazon—without even querying.
In this talk from the 2013 Midwest Writers Workshop, I explain the process of growing my readership since 2008, then share a few key principles I follow to make it an enjoyable and sustainable process.
Is social media a waste of time for writers? Is it possible, in the end, to just focus on writing?
One of the biggest challenges in publishing today is discoverability, particularly at Amazon and other major online retailers. You can ensure your book is found more easily by optimizing your metadata—here’s how.
Regardless of when or why you use Facebook, never consider it a replacement for an author website you own and control. Here’s why.
If you’re having trouble finding your audience, your message may not be connecting with readers on a personal level. Here’s how to fix the problem.
Today’s guest post is adapted from Red Hot Internet Publicity by Penny Sansevieri. Between Los Angeles and Las Vegas there’s a stretch of I-15 that’s just barren desert with you, sand, a cactus or two, a few vultures hoping to get lucky, and endless billboards. Most people speed down this stretch of highway as fast […]
Note from Jane: Today’s guest post is from Dan Blank (@DanBlank) and covers a topic that was recently addressed on this site by L.L. Barkat: the value of blogging. If you remember, Barkat advised writers to stop blogging. For the other side of the story, I’ve asked Dan to offer reasons to keep blogging. In […]
To maximize the effectiveness of your author website, it’s necessary to study the data behind how people find your website, navigate it, and use it. Here are three of the most important areas to watch carefully.
How authors, especially novelists, can start using Pinterest in a way that’s a natural outgrowth of their work.
Should authors take advantage of the Amazon KDP Select program? A comprehensive discussion of who the program is well-suited for, plus best strategies.
There are no “rules” for agent-assisted self-publishing, but the biggest drawbacks are usually loss of control and loss of royalties. All authors should negotiate a contract beforehand that protects their rights and lifetime earnings.
Author L.L. Barkat argues that writers who already have experience—as well as authors trying to promote themselves—should stop blogging.
I answer a few questions about the publishing industry today, and what I think has changed about the writing community since I got into the game.
CJ Lyons (@cjlyonswriter) is an award-winning, critically acclaimed New York Times and USA Today bestselling author. She practiced pediatrics and pediatric emergency medicine for 17 years before scoring her first big book deal, after which she quit her job and decided to become a full-time author. However, a few weeks before her first book was to be published, it was pulled for reasons […]
Today’s guest post is from Brad Phillips (@MrMediaTraining), author of The Media Training Bible: 101 Things You Absolutely, Positively Need to Know Before Your Next Interview. Radio stations hate bad guests, since listeners will immediately switch the dial. Here are five habits of bad radio guests. 1. They give long answers. Short answers allow the […]
Today’s guest post is by Judy L. Mandel, author of the Replacement Child, forthcoming from Seal Press in March 2013. I asked her to tell the story of self-publishing her memoir, which ultimately led to a traditional book deal from Seal. Most authors don’t give any credence to luck, but they lie. Luck has so […]
Today’s guest post is by Rob Eagar, author of Sell Your Book Like Wildfire. Book clubs and discussion groups—where millions of readers congregate both in-person and online to discuss their favorite books—offer a powerful marketing opportunity for novelists. Some of the most popular social networks devoted to book readers include GoodReads (12 million members strong), LibraryThing, Red Room, […]
Yesterday, I had the pleasure of participating in an online Google Hangout with the Bay Area Bloggers, hosted by Anne Hill and Suzanna Stinnet. The conversation focused primarily on author platform. We discussed its evolution, its purpose in your career, and how you can decide what efforts are worth your time—plus the value of collaborating […]
Today’s guest post is by Matthew Turner (@turndog_million). You may remember him from a previous post, 100 Tips to Alleviate Self-Doubt. If there’s one word that fits perfectly with an author, it’s FREE. Here are five free services that can help build your author platform. 1. Twitter Let’s get this one out of the way. It […]
Today’s guest post is by Jason Kong. You may remember him from an earlier guest post here at JaneFriedman.com: Are You Making This Marketing Mistake? How does a writer become successful? Here’s one simple formula: Write something someone values. Get that something in front of that someone. Put another way, you need both good writing […]
Today’s post is by freelance journalist and independent author Dana Sitar (@DanaSitar). You’ve just released a book. You’re participating in a live reading. You’re planning a book tour. Whatever it is, you want press. While social media and blogs are a great way to share news with your audience, the value of a good article in print […]
Today’s guest post is by author Bruce Holland Rogers, whom I recently met while teaching at the Whidbey MFA program. Since 2002, I’ve been selling my flash fiction by e-mail to paying subscribers. The venture has been the core activity of my writing career for more than a decade, but it began with what may […]