Press

How to Get More (and Better) Press

Today’s post is by freelance journalist and independent author Dana Sitar (@DanaSitar).  You’ve just released a book. You’re participating in a live reading. You’re planning a book tour. Whatever it is, you want press. While social media and blogs are a great way to share news with your audience, the value of a good article in print […]

Leaving Feedburner for MailChimp

Why I Stopped Using Feedburner to Serve My Blog Subscribers

  Update: March 21, 2013 For two months, I used Feedblitz to deliver my posts via e-mail to blog subscribers, but then moved to MailChimp in mid-October 2012. Feedblitz performed exactly as advertised and is a good service. However, I already use MailChimp for other e-mail newsletters, and I find its UI (user interface) to […]

Haole Wood by Dee DeTarsio

A Small-Budget Advertising Experiment

Today’s guest post is by Dee DeTarsio. While it is more of a brief advertising anecdote than a serious ad campaign with strong conclusions, many authors ask me about online advertising (where, why, how). But I find it difficult to offer concrete advice on the matter since so much depends on the place where you […]

The Birds Tree by ploop26 / DeviantArt

Why Self-Publishing Is a Tragic Term

Today’s guest post is by Ed Cyzewski. You may recall him from his previous post here, When Self-Publishing Is More Useful as a Marketing Tool. My friend Shawn recently released a book that shares his journey into full-time writing. It involves a failed small business, $50,000 in debt, a difficult return to his parents’ basement, […]

Crowd by James Cridland

Are You Making This Marketing Mistake?

Today’s guest post is from Jason Kong. When your goal is to sell ideas, books, or yourself, it’s easy to think that the key is to target strangers. People unfamiliar with your writing seems like the best opportunity to reach new readers. The problem is that even if you’re just looking to create awareness, talking […]

Kitty Cornered by Bob Tarte

How One Introverted Author Successfully Markets His Work

The following Q&A is with author Bob Tarte. Bob lives in Michigan with parrots, ducks, geese, parakeets, rabbits, doves, cats, hens, and one turkey. I met Bob at a Florida writers conference, where he was speaking about the success of his pet podcast. He has published three books with Algonquin; the latest, Kitty Cornered: How Frannie and Five […]

The $100 Startup by Chris Guillebeau

Hustling: How to Spread the Word About Your Work

The following advice is excerpted from The $100 Startup: Reinvent the Way You Make a Living, Do What You Love, and Create a New Future by Chris Guillebeau. For longtime readers of my blog, you probably know how often I recommend Chris’s invaluable and free manifesto, 279 Days to Overnight Success. His latest book, The […]

Platform by Michael Hyatt

Top 10 Blog Traffic Killers

The following advice is from Michael Hyatt’s newest release, Platform: Get Noticed in a Noisy World. The book is one of the most comprehensive guides on building an effective platform I’ve seen. Both beginning writers and established authors will find excellent and insightful instruction. Assuming you want to increase your blog traffic, there are certain mistakes […]

Writer Unboxed

Do You Adopt a Totally Different Voice to Market Yourself?

Today I’m a guest over at Writer Unboxed, where I discuss how finding your unique writing voice is not so different from finding your marketing voice. What Authors Seem to Forget About Marketing—Especially Those Who Dislike It Here’s a brief snippet: I think we can all agree that every author has a distinct writing voice […]

Megaphone

Please Do Not Pay Money for an Online Ad Until You Read This

Articles about the ineffectiveness of online advertising are a dime a dozen. (See this one and this other one, from just this past WEEK!) I rarely advocate authors spend money on advertising, in part because it takes a specialized skill set to do it well. Plus you have to know how to reach your target […]

Art vs Commerce by Tom Giebel / Flickr

Starving Artist Vs. Slimy Marketer: How to Strike a Balance

Today’s guest post is from one of my UC students, Jarrod Welling-Cann. He is facing the issue—as we all do at some point—of how to making a living from his art. His thought process here is particularly relevant for any creative professional wondering about the role of marketing, sales, and promotion in the artistic life. […]

Email symbol

Yes, E-mail Still Works for Book Marketing

After last Friday’s post, 4 Ways to Immediately Improve Your Book Marketing Efforts, I received a few responses questioning the effectiveness of e-mail. Or, in other words, isn’t e-mail dead? Who reads e-mail any more? Regardless of what the biased Mark Zuckerberg says, e-mail is alive and well. (Here’s a bit of research that compares […]

Super Mario Mushrooms

4 Ways to Immediately Improve Your Book Marketing Efforts

When I see bad book marketing out in the wild, I wish I could do something productive to help that author (or sometimes publisher!) see how they’re wasting their time. What is bad book marketing? It’s whenever I receive: A tweet from a total stranger asking me to look at their book An e-mail from […]

Broken pencil

When Self-Publishing Is More Useful As a Marketing Tool

The turning point of my long-term publishing plans came when I realized I have very little in common with author Joanna Penn. Have you heard of her? I started following Joanna on Twitter because she always shared great writing links, but I also began to follow her self-publishing story. She wrote a novel, released it […]

Paradigm shift

Distinguishing Between Straight-Up Advice and Paradigm Shift

A couple weeks ago I wrote a column for Writer Unboxed, “Should You Focus on Your Writing or Platform?” In short, I said it’s a balancing act, but there are times when you should probably emphasize one over the other. It generated more than 100 responses, many insightful and valuable, from working writers, established authors, […]

The Education of Millionaires by Michael Ellsberg

2 Questions You Should Memorize for Networking Events

Right now I’m teaching a senior capstone course that prepares e-media seniors to graduate and enter the workforce. There are two required texts: The Education of Millionaires by Michael Ellsberg and Uncertainty by Jonathan Fields. Why these two books? The Ellsberg book focuses on all the practical stuff you don’t get taught in school (at […]

CDG airport

An Author Who Markets Her E-Books in Airports

Today’s guest post is by Ann Okerson. Ann shared the following story on a listserv I belong to, and I asked her permission to share it with you, because I find it fascinating and instructive for authors everywhere. The other day I was sitting at Dulles airport, awaiting my flight to Hartford, Connecticut, reading a book […]

Facebook grunge logo

5 Principles for Using Facebook

It’s difficult to give advice about Facebook because it keeps changing—in structure, functionality, and effectiveness. For instance, I used to think accepting all friend requests for my personal profile was a workable policy, as long as I kept everyone organized in lists. But now that Facebook has a subscribe-to-profile feature, it doesn’t make sense to friend […]

Writer Unboxed

One of the Ground Rules of Marketing

You have to target a market. You can’t shoot for everyone. That’s the topic of my latest post over at Writer Unboxed: The Marketing Paradox: Start Small to Get Big Also check out the comments for a few points on how to research your target market and what communication strategies might be most effective in […]

Ken Brosky

How to Get Media Coverage for Your Book

Today’s guest post is by Ken Brosky. I asked him to share his experience because many authors have made the same mistake he has. Plus, his advice on how to do things right is spot on. In addition to his post, I recommend you read one of my rants, I Hate Press Releases—and hopefully you’ll […]

E-mail Sins

Are You Committing These E-mail Sins?

I encourage authors to use e-mail as one of the most powerful tools in their marketing arsenal. But with great power comes great responsibility, right? One of the quickest ways to turn a potential reader (or influencer!) into an enemy is to send an unsolicited message via e-mail or a social network. Here are 4 […]

How to Research & Identify Top Websites & Blogs in Your Category

I often advise new bloggers to identify the top blogs or communities for their target audience, and build relationships with those bloggers. (Don’t see blogging as a competition. It’s a community.) But then the question arises, how do you identify the top websites and blogs in your category or for your audience? Here are free methods […]

Goodreads

2 Ways to Make the Most of Goodreads

I really admire the folks at Goodreads, not just for their site, but also for the data they share with the industry, including tips for authors. (If you’re not familiar with Goodreads, imagine a Facebook for people who love to read books.) The recent Goodreads author newsletter offered a number of gems helpful for any […]

Speaking at SXSW PubCamp 2011

My Best Advice for Writers From 2011

Last week I shared 12 Must-Read Articles From 2011. Now I’m going to share a list of the best advice I gave in 2011 as a handy reference. My Absolute Favorites You Hate Your Writing? That’s a Good Sign! This was one of the most tweeted articles I wrote in 2011. The Persistent and Damaging Myth […]

Publishing Perspectives

Serial Fiction: An Old Form Made New

Yesterday, my feature article for Publishing Perspectives went live: Experimenting With Serials for Fun and Profit Here’s a little excerpt: Debate continues about whether the reader really prefers [serials] for long-form narratives. Shya Scanlon, a literary author who experimented with serialization in 2009 with The Forecast 42 Project says, “It would have been much better had I had […]

The Secrets They Kept by Joanne Tombrakos

What Good Salespeople Know That Writers Should

Today’s guest post is by author and business person Joanne Tombrakos. What ultimately spurred my decision to self-publish was a quality that had served me well during the 25 years I spent selling commercials on radio and television stations. Impatience. Simply put, I got tired of waiting for someone else to publish me. Good salespeople […]

Writer Unboxed

Writers Need More Copywriting Training

Today I’m the featured contributor at Writer Unboxed, where I talk about copywriting: The No. 1 Overlooked Skill for Every Author I’m not quite ready to admit that headline is hyperbole—I’d rather say it’s brilliant copywriting. When it comes down to it, every writer—if they want to earn a living from their craft—must learn how […]

website

3 Reasons to Have a Website If You’re Unpublished

When I tell writers it’s mandatory they have a website, those who are unpublished will immediately ask, “But what do I say on my website if I’m unpublished?” I’ll answer that question in a moment, but this question assumes that there’s no benefit to having a site unless it’s to market, promote, and sell a […]

The Writer's Workout

Platform and Social Media Must Not Be Your Center

Today’s post is excerpted from The Writer’s Workout: 366 Tips, Tasks, & Techniques From Your Writing Career Coach (Writer’s Digest, 2011) by Christina Katz. With so much emphasis on the social networking aspects of creative careers these days, you might expect an expert on author platform building to promote an extremely social approach. But I […]

Jane Knows

How Should You Spend Your Book Marketing Budget?

Author Brad Swift asks the following: I have a number of fiction and nonfiction books now available through Amazon as Kindle editions and POD hard copies (through CreateSpace). The selection can be viewed on my Author’s Page. I’m now wondering if I were to raise capital (say through a KickStarter campaign or otherwise) to promote […]

Blank Faces by Rommel Adao

I Hate Press Releases

This is part rant, part advice. I don’t write this post as if my needs were everyone’s. But it’s frustrating to see authors AND PUBLISHERS—who probably have little time and resource to begin with—wasting their time by contacting bloggers (and others in the media) with dead-on-arrival press releases. Let’s back up for a moment. What […]

by Garda / Flickr

3 Blunders That Can Kill Your Author Platform

Today’s guest post is from author Kristen Lamb. The digital age author has more opportunities than any writer in the history of the written word. But with more opportunities comes more competition, and with more competition comes more work. Mega-agent Donald Maass will tell you there are only two ways to sell books—a good book and […]

3 Keys to Sustainable & Successful Indie Authorship

Note from Jane: I don’t usually run posts that feature or promote a single service or solution. Authors need to find partners who not only fit with them, but also fit with their work and their audience. In Scott Sigler’s case, I think he’s found an excellent partner that helps empower his long-term author career. […]

My Memories of a Future Life

Should You Serialize a Novel on Kindle?

Today’s guest post is by Roz Morris. Last month I released my literary novel as four episodes on Kindle: 100,000 words, in chunks of 25,000 words, at 99 cents a time. Why? Like many writers who enjoy blogging, my platform is a writing advice blog, Nail Your Novel. That was perfect when I was releasing […]

4-Ps of Marketing

E-Book Marketing 101

In case you missed it, my monthly column at Writer Unboxed was posted yesterday: A Checklist for Marketing Your E-Book. Here’s a snippet: Knowing how to effectively market your e-book can be a challenge if you don’t have any formal education or professional experience in sales and marketing. Plus, these days, the default strategy seems […]

Going Geek by John Carpenter

Using an Agent to Get on Kindle

I’ve been keeping an eye on John Carpenter and his book project ever since we first started having conversations on Twitter last summer. He’s a knowledgeable, savvy writer with a professional career in college admissions. His goal this past year has been to find a home for his book, Going Geek. Going Geek is a […]

The Funny Man by John Warner

Using Word of Mouth (Not Media Attention) to Sell Books

I’ve known John Warner since my days as an acquisitions editor at F+W Media. He is among the most decent, classy, and talented authors I’ve ever had the pleasure of working with. I acquired and edited three of his humor books at F+W (though only two were published—long story), and we partnered on a short-lived […]

Facebook logo

3 Principles for Facebook Fan Pages

Facebook is the No. 1 most popular website in the United States in terms of visits, which means it’s more popular than Google. According to its own stats, Facebook has 750 million users, 50% of which are active on it every day. This alone makes Facebook an important site when it comes to author marketing […]

Amy Stolls

How Much Has Book Marketing Changed Since 2005?

Amy Stolls is the author of The Ninth Wife, a novel just released from HarperCollins as a paperback original. The premise: What sane woman would consider becoming any man’s ninth wife? I had the pleasure of meeting Amy in late 2010, before her novel’s release, while serving on a panel for the National Endowment for […]

Christina Katz

The Secret to Twitter That Can’t Be Taught

I’ve found Twitter—and many aspects of social media—somewhat tricky to teach. Why? Here are 3 reasons to start: Using social media is mostly about being YOU, finding your voice, and finding the right audience (those inclined to listen). Your strategy, motivation, or purpose will be different—and it will change—depending on where you’re at in your […]

Platform Inventory Worksheet

Draft Your Platform Action Plan: 5 Worksheets

Last weekend at the Midwest Writers Workshop, I offered a workshop on author platform building. Part of the workshop included 5 worksheets to help writers take an inventory of their platform (as it stands today), and also brainstorm how to better grow it. Good news for you: I’m making my platform worksheets available for free. […]

Getting Over the Hump by Jeffrey Gifford

Expect Resistance With New Technology

This phenomenon comes up a lot when I talk about Twitter (or—really—any new media tool). People don’t use it. They haven’t tried to use it. And they decide not to use it often because it’s too much trouble. This reason, in and of itself, is fine. I understand when people have other priorities, especially when […]

Look for People Who Believe What You Believe

[Update: The discussion in the comments—on this site as well as my Google Plus profile, among others—has made me realize that my post title, “Look for People Who Believe What You Believe,” is misleading and unintentionally provocative. It isn’t meant to be a blanket statement about how to live life. Rather, it’s about how we […]

Conversation Prism

Build Diversity Into Your Online Presence

Back in 2008, a smart guy named Brian Solis created the Conversation Prism (above), and wrote a blog post titled State of Social Media 2008. 2008 is eons ago in new media terms—but the post is worth revisiting, especially for writers just now learning how to integrate online media into their everyday life. While not […]