A polished author portrait

The Advantages of Author Portraits

Today’s guest post is by Simone Collins (@SimoneHCollins) at ArtCorgi. My job is to help people commission original art from up-and-coming artists via ArtCorgi, a company I started earlier this year. Though the art I help people create consists of everything from romantic gifts to mobile game assets and painted scenes for wall art, I have […]

social media

How to Avoid the “Extra” Work of Social Media

Over the weekend, I had the pleasure of speaking at a one-day publishing event hosted by Blurb in Brooklyn, NY. My topic was the art & business of building a platform, which included about 5-10 minutes of commentary on social media (out of a full hour). As often happens, most audience questions were about social media, […]

NoiseTrade Books

How to Use NoiseTrade Books as a Strategic Marketing Tool

Note from Jane: I am very grateful to Ed Cyzewski (@edcyzewski) for today’s guest post, where he shares valuable insights about book marketing via NoiseTrade (not to mention email newsletters and ebook giveaways). If you’d like to share insights from your book marketing experiments in a guest post, please contact me. First, a Bit of Background In […]

self-hosting your author website

Self-Hosting Your Author Website: Why and How to Do It

When it comes to establishing your author website, one of the more confusing topics is self-hosting: what it means, why it’s advantageous, and when you should do it. What Is Self-Hosting? Sometimes it’s easiest to describe what self-hosting is not. If your website has “wordpress.com” or “blogspot.com” (or the name of another service you use) in […]

Social Media Just for Writers

My Latest Thoughts on Marketing for Writers

My latest interview, with advice for writers on websites, blogging, social media, and marketing, is now live over at Social Media Just for Writers. Frances Caballo asked me wide-ranging questions such as: What are the elements of a successful website and blog? How important is blogging for a writer’s success? Should writers participate in online […]

Scratch Q3 2014

7 Industry Experts Discuss Book Marketing and Promotion

The Summer 2014 issue of Scratch (my magazine for writers) is now available. Inside, you’ll find a roundtable I hosted on book marketing and promotion, with an all-star lineup of industry folks with a wide range of experiences and viewpoints. Here’s a little snippet, featuring Rachel Fershleiser of Tumblr, talking about the author’s role in the marketing […]

Digital Book Day

Digital Book Day: A New Marketing Effort By Bestselling Author C.J. Lyons

Over the holiday weekend, C.J. Lyons, a bestselling hybrid author, launched a new initiative called Digital Book Day, partly in response to the discontinuation of World Book Night USA. For those unfamiliar with World Book Night, it was a joint marketing effort to spread the love of reading by giving away thousands of books in a single […]

How to Create Your First Booktrack (and Get 2,000 New Readers)

Today’s guest post is by author Laurence MacNaughton (@LMacNaugton). When I first heard about Booktrack.com from my literary agent, Kristin Nelson, I was fairly skeptical of the idea. Ebooks with music and sound effects, really? But then I tried the Booktrack of the short story Dagon by H.P. Lovecraft. I’ll be honest—I was blown away. […]

The Art of Marketing Conference

7 Things I Learned from the World’s Best Marketers

Today’s guest post is by author Tiana Warner (@tianawarner). The Art of Marketing conference in Vancouver was a full day of marketing insight from Seth Godin, Nancy Duarte, Mitch Joel, John Jantsch, Brian Wong, Keith Ferrazzi, and big-name sponsors like Microsoft and CBC. Each highly qualified speaker offered a unique perspective on the current and […]

Think Local: It’s Not Just for Food

Today’s guest post is by author and freelancer Andi Cumbo-Floyd (@andilit). On one side of the street, they sit next to the plastic stand that holds paper menus for customers to take home. Across the road, they’re squeezed next to pretty, spangly watches where people pick up their prescriptions. Just north, 10 copies are stacked, spine […]

by ChaoticMind 75 / Flickr

6 Ways Micro-Publishing Strengthens Your Author Career

Micro-published books are short, tight, and swift. A meaningful discussion of micro-publishing has been pushed aside during the ongoing tug-of-war between traditional publishing and independent publishing (self-publishing). But we are well beyond “everyone is a writer” at this point. We have progressed into “everyone is a publisher,” if they wish to be—and we have been living in this realm for some time already. Fortunately, micro-publishing benefits the industry as a whole by bringing some much-needed simplicity and directness into a publishing equation that is often weighted down by its own complexity and contracts. And it also benefits you, the writer.

author platform, reader engagement

The Art and Business of Reader Engagement and Author Platform

Strong reader relationships build unbelievable opportunities. Marketing and promotion ideas usually start by considering what reader relationships you have in place—or can build on. Here is a framework and strategy for building and engaging a readership.

single career

Why I Choose to Both Self-Publish and Traditionally Publish

Since 2009, after the release of my second novel, I’ve been a so-called hybrid author, working with New York publishers as well as self-publishing. I’m often asked why I chose to combine these two seemingly disparate publishing careers, juggling twice the work.

finding your readers

4 Ways to Find Readers Who Love Your Work

So you want to find those raving fans, right? Awesome. We’re about to give you the most boring advice possible. You’re probably going to be disappointed that we’re not going to offer you a magic way to get a ton more readers, but unfortunately that’s not how it works. Ideal fans and readers are gained a few at a time, and it takes time to build that bond, even if you experience a sudden and serendipitous burst of exposure.

Colleen Gleason covers

The Importance of Your Book Cover: Achieving the Right Fit

Note from Jane: The following post is the first in a series that will offer tips and advice from successful authors about self-publishing, specifically those who use Barnes & Noble’s Nook Press as part of their overall sales, marketing, and distribution strategy. This series is sponsored by Nook Press, which means they have paid for […]

publicity

The Difference Between Marketing and Publicity

No one can buy a book they’ve never heard of. So, how do readers hear about books? Everyone likes to say it’s word of mouth, but it’s not possible to tell a friend about a book until you’ve heard of it yourself. That’s where publicity and marketing come in.


book marketing and publicity

Book Marketing 101

It is possible, if not desirable, for an author to launch an effective book-marketing campaign without a publisher’s support or assistance. Mainly, it requires time and energy. Here’s a comprehensive rundown of the main strategies in use today.

5 Reasons to Use a Facebook Profile (Not a Page) to Build Platform

A Facebook Profile is often a better option than a fan Page for building author platform. It’s simpler and easier to get your content in front of people, takes less time to manage, and will build a tribe or platform faster, especially if you don’t plan to run ads.

by Gilly Youner / Flickr

Book Tour Planning 101

Five things to consider as you begin planning book events to spread the word about your book.

Photo by boinink / Flickr

Is Crowdfunding Right for You? 5 Questions

Today’s guest post is by Justine Schofield, the communications coordinator for Pubslush, a crowdfunding publishing platform. You’ve probably heard of crowdfunding by now. Crowdfunding is a means for artists, entrepreneurs, and businesses to raise funds and mitigate the financial risk of their creative projects or business ventures. You generate financial backing from people who believe […]

Writer Unboxed

Does Social Media Really Sell Books?

There’s no end to the conflicting advice about social media and book marketing. In this post, I present a framework for what’s effective and what’s not.

Book metadata optimization

How to Sell More Books By Optimizing Your Metadata

One of the biggest challenges in publishing today is discoverability, particularly at Amazon and other major online retailers. You can ensure your book is found more easily by optimizing your metadata—here’s how.

Red Hot Internet Publicity by Penny Sansevieri

3 Ways to Improve Your Website Design

Today’s guest post is adapted from Red Hot Internet Publicity by Penny Sansevieri. Between Los Angeles and Las Vegas there’s a stretch of I-15 that’s just barren desert with you, sand, a cactus or two, a few vultures hoping to get lucky, and endless billboards. Most people speed down this stretch of highway as fast […]

blogging for writers

2 Strategic and Compelling Reasons to Keep Blogging—Plus When to Kill a Blog

Note from Jane: Today’s guest post is from Dan Blank (@DanBlank) and covers a topic that was recently addressed on this site by L.L. Barkat: the value of blogging. If you remember, Barkat advised writers to stop blogging. For the other side of the story, I’ve asked Dan to offer reasons to keep blogging. In […]

Improve Your Author Website

3 Ways to Improve Your Author Website Today

To maximize the effectiveness of your author website, it’s necessary to study the data behind how people find your website, navigate it, and use it. Here are three of the most important areas to watch carefully.

CJ Lyons

Self-Publishing and Traditional Publishing: Enjoy the Best of Both Worlds

CJ Lyons (@cjlyonswriter) is an award-winning, critically acclaimed New York Times and USA Today bestselling author. She practiced pediatrics and pediatric emergency medicine for 17 years before scoring her first big book deal, after which she quit her job and decided to become a full-time author. However, a few weeks before her first book was to be published, it was pulled for reasons […]

The Media Training Bible

5 Things Bad Radio Guests Do (And 7 Ways to Rock on Radio)

Today’s guest post is from Brad Phillips (@MrMediaTraining), author of The Media Training Bible: 101 Things You Absolutely, Positively Need to Know Before Your Next Interview. Radio stations hate bad guests, since listeners will immediately switch the dial. Here are five habits of bad radio guests. 1. They give long answers. Short answers allow the […]

Replacement Child by Judy Mandel

Getting a Traditional Book Deal After Self-Publishing

Today’s guest post is by Judy L. Mandel, author of the Replacement Child, forthcoming from Seal Press in March 2013. I asked her to tell the story of self-publishing her memoir, which ultimately led to a traditional book deal from Seal. Most authors don’t give any credence to luck, but they lie. Luck has so […]

Sell Your Book Like Wildfire

Sell More Fiction by Activating the Power of Book Clubs

Today’s guest post is by Rob Eagar, author of Sell Your Book Like Wildfire. Book clubs and discussion groups—where millions of readers congregate both in-person and online to discuss their favorite books—offer a powerful marketing opportunity for novelists. Some of the most popular social networks devoted to book readers include GoodReads (12 million members strong), LibraryThing, Red Room, […]

A Framework for Thinking About Author Platform

Yesterday, I had the pleasure of participating in an online Google Hangout with the Bay Area Bloggers, hosted by Anne Hill and Suzanna Stinnet. The conversation focused primarily on author platform. We discussed its evolution, its purpose in your career, and how you can decide what efforts are worth your time—plus the value of collaborating […]

Free tag

5 Free Services That Help You Build Author Platform

Today’s guest post is by Matthew Turner (@turndog_million). You may remember him from a previous post, 100 Tips to Alleviate Self-Doubt. If there’s one word that fits perfectly with an author, it’s FREE. Here are five free services that can help build your author platform. 1. Twitter Let’s get this one out of the way. It […]

Stephen King

The Stephen King Guide to Marketing

Today’s guest post is by Jason Kong. You may remember him from an earlier guest post here at JaneFriedman.com: Are You Making This Marketing Mistake? How does a writer become successful? Here’s one simple formula: Write something someone values. Get that something in front of that someone. Put another way, you need both good writing […]