Category Archives: Marketing & Promotion

Do you know what time it is in Mumbai, India? Knowing time differences in the countries where you sell books is key to social media engagement, and ultimately sales.

While Amazon sponsored ads haven’t been a marketing miracle, I also haven’t lost that much money—and copies of my YA novel have sold at a steady pace.

When I work on a project—with clients, but particularly with my own writing—I start by acknowledging a blunt but important truth: Nobody cares about what I have made.

When you’re wooing the media, what you’re really trying to do is to intrigue them. To whet their appetites. Sometimes the best way to do that flows from remembering that less is often more.

As writers, we don’t always know how much of ourselves to share with the public. But it behooves us to create and curate an author persona—the public face for our work.

Every author, regardless of when or what they’ve published, has an Author Central page. But many authors have not claimed theirs—which is a big mistake.