book event

5 Steps to a Killer Book Talk

Every author dreams of having a successful book reading in a roomful of admiring fans. Yet too few actually spend enough time planning what they will say.

Two cherries on a rock shelf

When Less Is More on Social Media

Social media expert Chris Syme explains why less is more in social media, and how to make the most use of primary and secondary social media channels.

video for writers

Using Video for Author Marketing: What Beginners Need to Know

In my latest post over at Writer Unboxed, I discuss what writers need to know if they’re considering video as part of their marketing and promotion strategy. In brief, here’s what writers should avoid: Don’t do book trailers. Don’t talk at length in a static shot. Don’t post unedited video longer than a minute or […]

paying for book reviews

Are Paid Book Reviews Worth It?

The majority of authors will not benefit from paid book reviews, and should invest their time and money elsewhere. Here’s why.

April Eberhardt

5 On: April Eberhardt

Literary agent and publishing consultant April Eberhardt discusses effective book promotion, what makes writing exceptional from a publishing perspective, her preference for representing women’s fiction, and more in this 5 On interview.

Dana Kaye

5 On: Dana Kaye

Publicist Dana Kaye discusses why not to pretend to be a publicist, the question of gender bias in publishing and publicity, marketing mistakes and misconceptions, and more.

What Authors Can Learn From Startups

You can find marketing inspiration in what others have done, but also know that the less advertised “strategies” might actually be the ones worth pursuing.

Writer Unboxed

Does Building an Online Presence Stress You Out?

You’re not alone. Being told to build an online presence creates internal conflict for a lot of writers. This is the topic I tackle (somewhat obliquely) this month in my column at Writer Unboxed. Here’s how it begins: I’ve been reading with interest (and sympathy) the comments on Porter Anderson’s Unboxed post last week, where we see […]