Amazon optimization

Optimizing Your Books for Amazon Keyword Search

The more your book is optimized for search at Amazon, the more often it’s going to come up in searches, and—consequently—the more you’ll sell. Part of making your book more discoverable is understanding how to set your categories and keywords on Amazon, which is accessible to any indie author.

Mailchimp email newsletter alternatives

MailChimp Alternatives for Authors

Is MailChimp the best choice for your email newsletter? Here’s a breakdown of the pros & cons of the three biggest email service providers that authors use.

hustle marketing

The Marketing Rule You Can’t Forget

When I work on a project—with clients, but particularly with my own writing—I start by acknowledging a blunt but important truth: Nobody cares about what I have made.

amazon kdp select

Is Amazon Exclusivity Right for You?

There are advantages to selling ebooks only through Amazon, and makes most sense for authors who are just starting out or who are relatively unknown.

short term campaigns

How to Run Short-Term Social Media Campaigns

A short-term marketing campaign is a series of strategies designed to reach a goal in a defined period of time, and include projects such as book launches. A short-term campaign has four definite phases: planning, pre-launch, launch, and follow-through.

call-to-action

What Writers Too Often Overlook: Having a Call to Action

Just about every writer would love to have more readers—more readers of their books, their blog, their articles, or whatever creative work they’re producing. But few writers have given much thought to having a call to action that’s associated with their work.

push-or-pull marketing

Are You a Push Marketer or a Pull Marketer?

If you want to be successful at selling today, you need to quit pushing your needs (please buy my book) and messages at potential readers and concentrate on figuring out how to pull them in by putting their needs above yours. Give them something valuable.

author platform

A Definition of Author Platform

Author platform is one of the most difficult concepts to explain, partly because everyone defines it a little differently. Here’s what agents and editors mean by platform, plus a clear definition of what platform is NOT.

book event

5 Steps to a Killer Book Talk

Every author dreams of having a successful book reading in a roomful of admiring fans. Yet too few actually spend enough time planning what they will say.