Marketing Advice Roundup: Best of the Last Year

I regularly read and report on marketing trends that affect traditionally published and self-published writers. Today I’m sharing the most useful articles I’ve found and shared thus far in 2018.

nonfiction niche

6 Questions to Help Nonfiction Writers Find Their Niche

No matter how many books have been written about a topic, there is probably some important facet that has not yet been covered thoroughly or well. A key driver behind success is understanding how you fit into the existing landscape, what distinguishes your work, and why it is likely to appeal to a particular audience.

build traffic to your author website

10 Ways to Build Traffic to Your Author Website or Blog

This post was first published in 2012 and is regularly updated. First things first: an author’s website, whether it gets much traffic or not, is foundational to your career. It offers readers as well as the media the official word on who you are and the work you produce. If you blog, then it can […]

Christmas in July

5 Ways to Sell More Books for the Holidays  

I used to laugh at the “Christmas-in-July” ads until I promoted my first holiday-related book. We actually started the promotion in July, and July turned out to be the perfect time.

book marketing

The Psychology of Author Marketing

It’s one thing to know how to setup something technical like an advertisement, an email system, or your book’s sales page on Amazon. However, crafting them so a potential reader will take action is something else.

The Introvert’s Guide to Launching a Book

Unless you are Harper Lee, you are probably going to launch more than one book during your career. For the introvert, learn six ways to keep your head above water not just for your first book, but also for the long haul.

silence conversation

The Power of Silence in a Pitch Situation

Silence—or, in fact, just saying less—is an art that can be strategically practiced by authors who seek attention. It is also a critical strategy when trying to influence people who hear about new books all day, every day.

6 Reasons to Relaunch Your Book

Book relaunches can take a variety of forms. If done right, they enhance your overall brand, as well as your book sales. Their first and foremost benefit is the new publication date. Having a new book opens up access to bloggers and media who might not have been available to you with an older book.

Why Blog—From the Writer Who Said Goodbye to Blogging

Sometimes going back is going forward—especially if you refashion the old, sloughing off what became untenable. This is why I’m going back to blogging. While every writer won’t find my reasons of interest, plenty of writers might want to explore their possibility.

how to get book reviews

The Essential First Step for New Authors: Book Reviews, Not Sales

New authors have no symbolic capital. They are not (yet) known for producing quality books that seduce readers. Is it possible for self-publishing authors to create symbolic capital? Absolutely yes, and many have. In today’s increasing online world of book shopping, it is book reviews that build symbolic capital.

affordable ways to master book marketing on a budget

4 Affordable Ways to Master Book Marketing

Keeping up with the latest book marketing trends and learning new tactics can be expensive. Couple this with the growing cost of self-publishing, and it’s important that we be economically shrewd in our endeavors. Here’s how.

ebook giveaway strategy

How to Rock a Free Day Promotion for Your eBook

If you are an indie author on Amazon, in Amazon’s Kindle Select Program, you can use five free days to promote your ebook in exchange for three months of exclusivity. Many traditional publishers are increasingly doing free promos as well, and the competition is growing with thousands of free ebooks available every day. So how do you stand out?

Amazon optimization

Optimizing Your Books for Amazon Keyword Search

The more your book is optimized for search at Amazon, the more often it’s going to come up in searches, and—consequently—the more you’ll sell. Part of making your book more discoverable is understanding how to set your categories and keywords on Amazon, which is accessible to any indie author.

Mailchimp email newsletter alternatives

MailChimp Alternatives for Authors

Is MailChimp the best choice for your email newsletter? Here’s a breakdown of the pros & cons of the three biggest email service providers that authors use.

hustle marketing

The Marketing Rule You Can’t Forget

When I work on a project—with clients, but particularly with my own writing—I start by acknowledging a blunt but important truth: Nobody cares about what I have made.

amazon kdp select

Is Amazon Exclusivity Right for You?

There are advantages to selling ebooks only through Amazon, and makes most sense for authors who are just starting out or who are relatively unknown.