Image: a tiger in an enclosure, looking at a paperback book standing nearby.

How to Secure Early Endorsements (Blurbs) for Your Book

Even the most high-profile influencers may be reachable if you make the right connections and take the right steps.
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Does the Idea of Promoting Your Book Make You Feel Queasy?

As an author, marketing your work will always be your job, but it doesn't have to be a chore. To do it well, think beyond self-promotion.
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Choosing a Publicist (Again): Assessing Your Changing Needs

As an author’s career progresses, the publicity needs change—and what worked for the first book might no longer be appropriate for the third.
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How to Turn Trolling Into a Fine Art

Edgar Allan Poe was a 19th century troll, virulently critical of other writers—but also engaged in literary citizenship for work he admired.
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How to Market Your Book Without Social Media

One self-publishing author who opted-out offers a dozen other avenues on and off the Internet to help spread the word and drive book sales.
How to Harness Community to Build Book Sales and Platform

How to Harness Community to Build Book Sales and Platform

Traditional publishers often center marketing campaigns around community support—sometimes growing an author’s platform in the process
How to Develop a Marketing and Promotion Plan as an Indie Author

How to Develop a Marketing and Promotion Plan as an Indie Author

Self-publishing offers so many paths and options that it can seem intimidating. One debut novelist shares her journey, with valuable tips.
How Authors Can Leverage Facebook Ads to Sell More Books

How Authors Can Leverage Facebook Ads to Sell More Books

Facebook’s most valuable asset is data. As an advertiser, you can tap into this data and pinpoint the exact readers you want to reach.
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How to Be a Great Podcast Guest: A Guide for Authors

Learning these basic skills will help you relax, enjoy the conversation, and hopefully turn a podcast’s audience into yours as well.
I’m Selling Books on TikTok, No Dancing (or Crying) Required

I’m Selling Books on TikTok, No Dancing (or Crying) Required

TikTok has evolved into an entertainment and educational hub, with a remarkably engaged community of book buyers.
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Writers: Ask for What You Want

Your community might be all too willing to help promote your book. The hard part is overcoming the fear of asking.
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A Debut Novelist in a Pandemic: How to Navigate a Launch Through Social Media

When the pandemic thwarted a debut author’s launch plans, she had no choice but to jump into the deep end of social media.
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What Every Writer Needs to Know About Email Newsletters (They’re Not Going Away)

Even a small email list is better than no list at all, because it likely represents your most devoted, true fans.
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Sometimes Better Than Blogging: Guest Blogging

Guest blogging allows you to leverage someone else’s existing audience as a way to reach new readers and grow your own audience.
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Get Reader Reviews Now to Drive Sales Later

Whether you use giveaways, blog tours or paid ads, generating reader reviews will drive sales and create opportunities for further marketing.
The Importance of Finding Your Marketing Sweet Spot

The Importance of Finding Your Marketing Sweet Spot

There are hundreds of ways to market. The secret isn’t to do them all—it’s to find the few that work for your product and focus on just those.
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Using Book Promotion Newsletters to Increase Sales

Book promotion newsletters are a dynamic component of the overall book industry, but their focus—and results—can vary dramatically.
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Maximizing Book Sales with Facebook and BookBub Ads: Q&A with Melissa Storm

The bestselling author discusses best practices for ads, how to keep your spending in check, the top three mistakes authors make, and more.
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What You Can Learn About Platform From a 12-Year-Old

Building a platform is akin to making friends at a new school: invite, engage, be helpful, share and, most of all, be your best self.
Online Book Events: A Necessary Pivot in 2020, But How Do You Compete?

Online Book Events: A Necessary Pivot in 2020, But How Do You Compete?

It's now possible to fill every lunch hour and evening with book clubs and book festivals and live readings and more. Thus, even if you offer a creative and enticing online event, it’s hard to sell when so much content right now is available for free. Before you decide to run an online event, consider the following.
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4 Lessons from 4 Years of Self-Publishing

It’s hard work and there’s no magic formula to boost sales, but you’ll also find a passionate audience and a strong sense of accomplishment.
Building Your Career-Long Marketing Foundation

Building Your Career-Long Marketing Foundation

However you decide to publish, it’s unwise to rely on someone else to build your career, or to be responsible for growing your readership.
How to Do Honest and Legal Giveaways as an Author

How to Do Honest and Legal Giveaways as an Author

Whether using a third-party service to conduct a giveaway or managing it on your own, it’s important to protect the rights of your entrants.
Amazon Editorial Reviews: Are You Using This Incredible Section?

Amazon Editorial Reviews: Are You Using This Incredible Section?

Editorial reviews are one of the most underrated tools in a self-publishing author’s arsenal. Learn what they are and how to manage them.
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6 Tips to Create a Memorable Virtual Book Launch

Online or in person, the basics of public speaking are still what matters most: be captivating, interactive, and take your audience on a journey.
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Marathons, Sprints, and Pounces: 3-Tiered Approach to Book Launches

Promoting a book isn’t a one-off event. It’s a series of actions: long-lead strategies, mid-range tasks, and sudden opportunities.
Ed Cyzewski socially distant book event

How I Hosted a Socially Distanced Book Event

One author’s experience with the pros and cons of promoting a new book to his community in the era of limited social gatherings.
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How to Throw a Virtual Book Launch Using Facebook Live

Your friends and fans want to celebrate with you. When public gatherings aren’t an option, you can take the party online at virtually no cost.
email newsletters

Email Newsletters for Authors: Get Started Guide

Everything you need to know to start sending an effective email newsletter.
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Subscription Marketing for Authors: A Primer

You’ve got something that corporate brands don’t—yourself. Nurture a relationship with your readers, and they’ll do the marketing for you.
Want More People to Support Your Book? Don't Make These 2 Mistakes.

Want More People to Support Your Book? Don’t Make These 2 Mistakes.

A big mistake authors make is assuming that the influencer needs to read a copy of the book—or have a copy—in order to support it. Not true.
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6 Steps to Get Your Self-Published Book Into Libraries

When you're a one-person marketing team, try these foundational tips for approaching libraries about having your book added to their collections.
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What Makes Readers Give an Unknown Author a Chance?

A debut novelist surveyed readers on Facebook. The result? In publishing, as in life, first impressions matter—and we do judge books by their covers.
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6 Tips for Securing Speaking Engagements as a Self-Published Author

Skip the book signing; there's greater reward in identifying and connecting with the audience that already shares a passion for your topic.
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A Game Plan for How to Nail Your Next Reading

To read your work aloud well, you must train like a pro. From public speaking coach Gigi Rosenberg, here’s a guide to what you need to do to show up with confidence.
How to Reach Out to Influencers for Book Promotion

How to Reach Out to Influencers for Book Promotion

You don’t need an influencer’s clout to make your book and brand successful, but it can help expose your work to a larger audience. Before you reach out, here are some important do's & don'ts to keep in mind.
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How to Improve Your Amazon Book Descriptions

Most people don’t read websites; they scan. The same is true for your book description. In this guest post, Penny Sansevieri offers tips to make your promotional copy appealing enough for readers to linger.
know your audience

Sure, Write for Yourself—But Know Your Reader When It Comes Time to Sell

Knowing your audience is key to book marketing and sales success.
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How to Convert Book Readers into Email Subscribers

Obtaining readers for your book is hard enough. Once you have their attention, how do you make the most of it? Dave Chesson suggests "reader magnets"—incentives that turn strangers into subscribers.
objectives-are-pillars-of-marketing-book

Before You Market Your Book, Set Your Objectives

In this guest post, author and nonfiction writing coach Boni Wagner-Stafford explains why defining your objectives up front leads to a more focused and effective book marketing strategy.
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A Short and Sweet Beginner’s Guide to Securing Amazon Reviews

It's been proven by research: reviews help drive book sales. And reviews on Amazon can help your book turn up more often in customer searches. So you want reviews—great reviews—but they need to be authentic. Here's how to get them.
book cover design

The Challenge of Book Cover Design

Sharing your in-progress book cover on social media to solicit meaningful direction is like throwing a bomb into the creative process.
9 Ways (and 2 Rewards) of Marketing Your Own Book

9 Ways (and 2 Rewards) of Marketing Your Own Book

Authors who want to sell their work must often do the marketing themselves, and some methods are easier than others. In this guest post, essayist, memoirist and short story writer Beth Alvarado discusses the ways and reasons why you should take an active role in marketing your own book.
Choosing a Publicist: Ruling Out and Ruling In

Choosing a Publicist: Ruling Out and Ruling In

There are a lot of publicists out there. How can you pick the right one? This is a crucial decision, so it needs to be approached with care.
Marketing and Promoting Your Audiobook

5 Ways to Market Your Audiobook Without Ads

Just like print editions, audiobooks have established outlets for marketing and promotion. Attorney and audiobook editor, director, and distributor Jessica Kaye tells writers and publishers how to make their audiobooks as highly visible and widely available as possible--without the use of advertising.
Navigating Amazon Ads

Changes to Amazon Advertising: What Authors Need to Know

Amazon has updated its advertising tools for authors, with mixed results. Kindlepreneur's Dave Chesson breaks down the pros and cons of the new advertising modes, improved dashboard, and better ad targeting in Amazon Ads.
email newsletter growth

How to Grow an Email Newsletter Starting from Zero

Here is a step-by-step guide to building an email list of thousands within one year—primarily through giveaways and Facebook ads.
marketing strategy tactics

Don’t Focus on Marketing Tactics at the Expense of Strategy

One of the hardest things to do—for any individual, organization, or business—is to define a vision and strategy. It involves diving deep into one's strengths and weaknesses, and understanding the market opportunities and threats. Talking strategy usually means dealing with uncomfortable realities, as well as risking disagreement with others.
community

Your No. 1 Secret Weapon: Writing Communities

Building a supportive network takes time and courage. It’s worth starting to cultivate community early on, even if your instinct or preference is to work alone.
bookbub ads

Using BookBub Ads to Support Your Book Marketing

Many authors use Facebook and Amazon to advertise their books. If you’ve tried these platforms without success or hesitate to spend the money, consider experimenting with BookBub ads.