book marketing

The Psychology of Author Marketing

It’s one thing to know how to setup something technical like an advertisement, an email system, or your book’s sales page on Amazon. However, crafting them so a potential reader will take action is something else.

The Introvert’s Guide to Launching a Book

Unless you are Harper Lee, you are probably going to launch more than one book during your career. For the introvert, learn six ways to keep your head above water not just for your first book, but also for the long haul.

What Does It Mean to Write a Scene That Works?

On the whole, stories are about change. And scenes are a boiled down, less intense, mini-story. They should do the same thing your global story does: upset the life value of the character and put them on a path to try and restore it.

online crisis

How to Lessen Your Chances of an Online Crisis

It can happen to you. Your carefully built author business and your reputation can come under attack and threaten to disrupt your livelihood and your personal life. But you can help prevent a crisis in the first place by using some simple engagement strategies.

Starting Later & Starting Over: Launching a Writing Career When You’re No Longer “Young”

Seven-figure deals seem to be given to more 20-something debut writers than debut writers in any other age group, yet Pulitzer Prize winner Annie Proulx started writing at 58—and Frank McCourt began writing in his 60s. Were these writers more talented than younger writers trying to break in at the same time? Or has the industry started gravitating more toward younger writers in recent years? Two literary agents, Sarah Davies and Dr. Uwe Stender, offer their thoughts on the publishing industry’s attitude toward age.

6 Reasons to Relaunch Your Book

Book relaunches can take a variety of forms. If done right, they enhance your overall brand, as well as your book sales. Their first and foremost benefit is the new publication date. Having a new book opens up access to bloggers and media who might not have been available to you with an older book.

A Brief History of the Fantasy Genre

While fairy tales are ancient, dating back to the Bronze age, fantasy turns out to be a revival movement, rising from the grave of the recent dead. Mention of the word fantasy is minimal through through the twentieth century, with some peaks here and there depending on your source. Around 1945, fantasy took flight, soaring up and up, well into the twenty-first century. Why the change? What summoned the word fantasy back to life in 1945?

5 On: Ian Thomas Healy

In this 5 On interview, author and publisher Ian Thomas Healy shares what he learned from his experiences with literary agents, what to look for when submitting to small press publishers, his feelings about Amazon KDP Select, and more.

What You Need to Write Your First Book After Age 50  

First and foremost: Set realistic goals. Is this book going to change your life? No. After publication, you will not be a different fifty-plus-year-old person. You will be pretty similar to the person you were before, only this fifty-plus-year-old person has written a book. So ask yourself: What are you hoping to get out of the experience?

The Pleasures of Genre

Literary fiction’s subsumption by other genres and vice-versa has become so pervasive one must wonder what distinction if any can still be claimed by “pure” literary fiction beyond pretentiousness.

There Are Only 2 Types of Stories—and Why That Matters

Why should you care that there are only two story types? It actually matters. Like a chef, knowing what defines the concoction you’re about to create will help you figure out how to make it work. And how to stop it from failing.

Inhabiting Our Scenes: Information Versus Experience

One reason behind the supremacy of the writing rule “Show, don’t tell” is that telling is, frankly, harder. To gain and hold a reader’s attention through action and dialogue is one thing. To do so through exposition is another.

Why Blog—From the Writer Who Said Goodbye to Blogging

Sometimes going back is going forward—especially if you refashion the old, sloughing off what became untenable. This is why I’m going back to blogging. While every writer won’t find my reasons of interest, plenty of writers might want to explore their possibility.

dead narrators

The Challenge of Pulling Off a Dead Narrator

I have had mixed feelings about ghost narrators. As narrative sleights-of-hand go, it strikes me as a little too easy, a bit too glib. It also requires suspension of all four laws of thermodynamics.

3 Principles of a Successful Freelance Career

When I began working as a freelancer, I wanted to find clients to pay me in the thousands. Once I figured out how to land writing jobs, I was working long hours, always seeking more clients, and somehow still getting paid next to nothing. I was missing something on the business side of things—an essential piece of the puzzle.

5 On: Julie Smith

Author, publisher, and book marketer Julie Smith shares what she loves to write—and read—in a mystery, how her writing obsession evolved into marketing, the mistake many authors make with their book covers, and more.

business partner

The Risks and Rewards of Bringing Your Spouse or Partner Into Your Business

There are real risks to working together on a business with your spouse or partner, especially if you are both still learning how to do it well and manage your household through the uncertainty of the start-up existence. Adopting formal agreements on how to interact with one another can help avoid stress and anxiety.

how to get book reviews

The Essential First Step for New Authors: Book Reviews, Not Sales

New authors have no symbolic capital. They are not (yet) known for producing quality books that seduce readers. Is it possible for self-publishing authors to create symbolic capital? Absolutely yes, and many have. In today’s increasing online world of book shopping, it is book reviews that build symbolic capital.

should you typset your own book

Can You (Should You) Typeset Your Own Book?

If people judge books by their covers, then typesetting is the difference between a brief or a lasting impression. The cover may grab a reader’s eye, but what the reader sees when they crack open the book is what will hold their attention.

affordable ways to master book marketing on a budget

4 Affordable Ways to Master Book Marketing

Keeping up with the latest book marketing trends and learning new tactics can be expensive. Couple this with the growing cost of self-publishing, and it’s important that we be economically shrewd in our endeavors. Here’s how.

ebook giveaway strategy

How to Rock a Free Day Promotion for Your eBook

If you are an indie author on Amazon, in Amazon’s Kindle Select Program, you can use five free days to promote your ebook in exchange for three months of exclusivity. Many traditional publishers are increasingly doing free promos as well, and the competition is growing with thousands of free ebooks available every day. So how do you stand out?

Amazon optimization

Optimizing Your Books for Amazon Keyword Search

The more your book is optimized for search at Amazon, the more often it’s going to come up in searches, and—consequently—the more you’ll sell. Part of making your book more discoverable is understanding how to set your categories and keywords on Amazon, which is accessible to any indie author.

the mature self of memoir

The Secret of Great Memoir: The Mature Self

Memoirists have to write their story, the events of their life, from a future perspective. From NOW. Now brings with it maturity, wisdom, insight, and grace. The mature self speaks from a place of distance but not detachment.

how to self publish in france

How to Self-Publish in France

More books are translated in France than in any other country: 1 out of every 6 books has been translated from a foreign language, many from English.

4 key ways to launch a scene

4 Key Ways to Launch a Scene

Each scene in your book requires a beginning, middle, and end. Here are four paths to launching your scene—plus the questions you should ask about each one.

Using Dysfunctional Behavior to Reveal Characters’ Emotional Wounds

Giving characters painful backstory makes them feel credible to readers. But when it comes to describing what happened, many writers jump headfirst into an info dump, hoping a summary will create a shortcut to empathy and “catch readers up.” Unfortunately, this can have the opposite effect.

emerging as a writer

What It Means to Be a Writer—and to Emerge as a Writer

There’s a term thrown around in the world of writing that I’ve never fully understood: emerging writer. To emerge as a writer, or anything else for that matter, you must emerge from one thing into an entirely different something else.

Lisa Tener

5 On: Lisa Tener

Lisa Tener shares important lessons learned when writing her first book, the ups and downs of co-writing, the most important platform writers should have, and more.