The Business Clinic

The Business Clinic is a series of free online sessions hosted by Jane. Each clinic will tackle a thorny business problem faced by a specific writer and invite you to join the live conversation. Yes, these are recorded and posted to Jane’s YouTube channel.

Want to be considered for Clinic? Apply!

Selling & Marketing Your Second Book

Angela Beeching has a successful book with Oxford University Press on career advancement in music, a text that’s used in many music schools for classical musicians. Her next book is about how to find your artistic voice as a performer or composer, and Angela sees this as a pivot. She seeks a different publisher and worries about how to reach the audience the book is intended for. She’s having trouble choosing a path and feels overwhelmed. Join Jane & Angela for a discussion about her next steps and how she can best move forward.

The Role of Author Websites & Blogs in the Social Media Era

When author Meg Medina designed her website, she set up a news tab that worked as a blog of sorts. But now, several years later, she’s not sure people read blogs or websites. Moreover, she’s uncertain what vehicle creates the most connection with readers any more. Worse, it has become a struggle to think of things to write about on her blog that she doesn’t already say on social media. Meg has extremely limited time and wants to use it in the most authentic and fruitful way possible. Jane & Meg will discuss how to best use her website and social media in concert with one another, and if her blogging should continue.

Niche Marketing Versus General Marketing

Author Heather Holleman has written a bestseller in the inspirational market and has a full speaking schedule for Christian audiences. Her next book launches in fall 2023, and she would like to pivot to a general market marketing plan without losing her unique branding as a Christian public figure. How would a general market approach differ from a niche/Christian marketing plan? Is it better to stick with proven demographic sales?

Getting Visibility for Older Books

Author David Kearn’s book on painting released last fall. He’s been happy with the results so far, with positive feedback from his readership and community. Sales were brisk in his local area over the holidays. But now he feels stuck.

Kearn says, “My challenge is to build a plan for pursuing avenues to make my book more visible, to drive sales and in parallel develop follow-on products. I’m stuck as to which activities I should best invest time in and how.”

This clinic will focus on how authors can think about ongoing, long-term marketing for books that are no longer new, whether you’re self-published or traditionally published.

Blogging to Build Platform: Yes or No?

Author Sarah Birnbach has been blogging weekly about ways to combat racism. The previous focus of her blogging had been ways to achieve your best self. Her book, which is a grief memoir with a feminist theme, will be published in September. She thinks she needs to change the focus of her blog, but she doesn’t know how to do it without losing her current readers. And she’s not sure how she could pick up new readers who are interested in grief.

When You’re Drowning in Work

Editor and educator Allison K Williams is having a fabulous year—she hit an ambitious income target, she was named Hippocamp’s Literary Citizen of the Year, and her book came out in September. So why does she feel like she’s drowning in paperwork, and afraid to open her email because something is probably overdue?

Website Relaunch and Redesign

Editor and coach Lisa Cooper Ellison has a solid website to support her business, but she has become increasingly frustrated by its capabilities and how long it takes to complete simple tasks. Fortunately, she has the resources to invest in relaunching and redesigning her website, but she wants to spend the money wisely and get the most in terms of growth. She thinks poor SEO and website speed are impeding the growth of her email newsletter.

Want to be considered for a future Business Clinic?

Jane’s Business Clinics focus on complex challenges that writers face at any stage of their career. Jane helps writers determine next steps based on their current goals and experience, complemented by her insight into current market conditions. With 20 years in the business of writing and publishing, Jane has seen most challenges that writers face (and has also dealt with them personally).

Business Clinics address issues that can’t easily be tackled in an article or blog post—or even a book. They require discussion with the writer and an understanding of the bigger picture of what the writer is trying to achieve. If you are chosen for a business clinic session (held live using Zoom), you will pay nothing. The session will be recorded and made available to the public, so you should feel comfortable discussing your business situation and goals in public.