Last week, I was delighted to be a guest on Stephen Campbell’s podcast, The Author Biz.
Some of the topics we cover in our 50-minute chat:
- Why I usually discourage authors from blogging
- My perspective on building author platform
- Whether it’s important to build a Facebook following before you publish your first book (in short, no)
- Why building a direct connection with your readers is an investment in your future sales and career growth
- The challenge of measuring sales and marketing results with social media