In case you missed it, I was a guest over at Tweetspeak Poetry last week, where I wrote about how to find and hire a publicist.
Here’s a little of what I had to say:
A publicist is often seen primarily as a key to mainstream media coverage, but they also have tremendous value outside of that. They can cover marketing and promotion activities that you could do yourself, but they can often do it better, more efficiently or more knowledgeably. Their professional finesse may lead to a better impression and more sales in the long term, and leave you time to focus on other high-value activities. They can also help you avoid marketing tactics or campaigns that they know are problematic, or point you toward new, useful tools they’ve discovered. This is one of the key values pointed out by bestselling author Jamie Freveletti when I interviewed her for this piece on book marketing; her publicist provides her with savvy guidance—and a person to bounce ideas off of—in a confusing and ever-evolving digital marketing age.
To read the entire piece, as well as a great discussion in the comments—where I add more tips—visit Simple Tips on Finding and Working With a Book Publicist.
Jane Friedman (@JaneFriedman) has 20 years of experience in the publishing industry, with expertise in digital media strategy for authors and publishers. She is the publisher of The Hot Sheet, the essential newsletter on the publishing industry for authors, and was named Publishing Commentator of the Year by Digital Book World in 2019.
In addition to being a columnist for Publishers Weekly, Jane is a professor with The Great Courses, which released her 24-lecture series, How to Publish Your Book. Her book for creative writers, The Business of Being a Writer (University of Chicago Press), received a starred review from Library Journal.
Jane speaks regularly at conferences and industry events such as BookExpo America, Digital Book World, and the AWP Conference, and has served on panels with the National Endowment for the Arts and the Creative Work Fund. Find out more.