Book Cover Redesign as Marketing Tool

Book covers designed by Alexander von Ness

Today’s guest post is from graphic designer Alexander von Ness (@AlexandervonNes).

Authors may spend a fortune on book editing, but leave very little for the cover design—thus forgetting that the cover is the reader’s first impression of the book.

If you are a well-known author, your books may sell themselves because readers trust the story or the content, but if you are new, then you need to make a statement with the first thing a reader sees: the book cover design. And if your existing book cover design isn’t currently making a good impression, you may want to consider a professional redesign.

Last year, I had almost the same amount of work with redesigns of already-published books as with new books. Even a simple redesign of a book cover can create miracles marketing-wise. Some authors have even requested redesigns of over ten books after seeing how much a book cover redesign can increase sales. A professional book cover design isn’t just a sign of good content but appreciation of your own hard work.

In the next few examples of real book cover redesigns, I offer a short explanation of the challenges and goals I had in redesigning each cover.

Book Cover Redesign 1

The cover of The Face Stealer before and after redesign

In this redesign, the main task was to emphasize the fear element, to attract readers interested in the unreal. Although the original design, in my opinion, is very morbid, one quickly realizes that the image is mannequins (especially after noticing the railings in the background and patterns on the wall).

In the original cover design, we can see one mistake that occurs very often in amateur book covers: the color of the title is very similar to the color of the background. There is not enough contrast that we need for easy reading. In the redesign, we can see better contrast between title and background that enhances readability.

I’ve added two hands in the bottom part of the cover because I wanted to give the impression that something was trapped in the book, and by doing that, I strengthened the fear element. I tried to stay neutral with the colors and not to go to the dark side because in this book there are no elements of violence. In the redesign, I chose typography that tells us that the story is about something paranormal, unreal, and secret. I’ve increased the title font size because it increases legibility when the cover is shrunk down to thumbnail size. Personally, I like the title, and it has a very strong message, so I tried to emphasize that as much as I could.

Book Cover Redesign 2

The cover of Selected Thoughts on Human Development before and after redesign

The original design is completely neutral and doesn’t illustrate anything about the book; the cover becomes lost and inconspicuous in the ocean of other thumbnails on Amazon. In the book, the author explains that all of us have one of five characteristics, and wanted to very discreetly and subtly present these five different types of human traits. I tried to find a way to connect the five persons into one while ensuring that the cover did not look bombastic but decent and serious. Given that the author of this book has a very intellectual approach to every single human trait, I used classic typography that would not be pretentious and shout Buy me! (A lot of times, as in this case, the Buy me! look is something that will turn away a serious reader.)

Book Cover Redesign 3

The cover of Wind Borne before and after redesign

Here, the original cover doesn’t have much to say; we have the problem of an undefined genre, which automatically implies undefined target audience—one of the biggest mistakes in book cover design. We decided to add a windmill in the background and, as a main and central motif, I added the female figure, which automatically and undoubtedly turned this book cover into a story about a girl instead of a story about a small church in the prairie. I’ve completely changed the tone and warmth of the cover to give it a vintage look, given that the story takes place through a few generations. I created the title lettering myself because I wanted the cover to have a handmade quality.

Book Cover Redesign 4

The cover of Black Beast before and after redesign

This original cover is a classic example of one that misses the mark for its genre. It reminds us of a Stephen King thriller instead of a detective story set in the urban environment of Denver. I played a lot with the typography on this, given that this book is part of a series, and I wanted all the books in the series to be recognized by its style—which is most recognizable in the title. See below for an image of how the book looks in the context of the entire series.

Three books in the Black Beast series after redesign

Book Cover Redesign 5

The cover of Offensive Behavior before and after redesign

For this cover the author had a vision of what he wanted. For example, he wanted specific elements on the cover: a smoking gun, an ashtray with two cigars, and a half-filled shot glass. We added a subtitle—“What would you do for 5 million dollars?”—which helps explain about what the book is about. My task was to add a criminal look to the design. As soon as I saw the original cover and read the synopsis, I knew the typography would be 90 percent of the work—it must clearly indicate that the book is a dark crime novel. My goal was to illustrate the underground criminal side and indicate a serious and complicated crime story. Today, when I look at this cover from a distance, I see how my favorite movie, Godfather, had a strong subconscious influence.

Book Cover Redesign 6

The cover of Healing Manual before and after redesign

In this redesign, the challenge was to achieve harmony and balance in the cover. The author wanted the central element to be a flower, and to show the power and purity of water. In the original design we can see how the cover is cut in half with the title, so that the flower is in the background instead of the foreground. The power and the strength of the water, which the author wanted to emphasize as an important element, did not reflect in the original cover, given that it’s a plain, static background. The name of the author was unnoticeable, and at thumbnail size was completely invisible. To put a flower in the foreground (the main wish of the author), I isolated the flower and cut it from the background, tripled its size, and placed it on the center of the cover. I stressed it additionally by adding a discreet ray of sunshine. Here I also used a classic font because I didn’t want the cover to look too pretentious—the author emphasized that this book is a manual and she wanted the cover to have a serious look.

A good cover design doesn’t have to cost a fortune

Repairing damage always costs more than doing something right the first time, which is why you should invest in choosing the right cover for your book and in choosing the right book cover designer.

If your budget is very limited and you simply can’t spend a lot on cover design, then you can try a pre-made book cover design site such as Bookcoverpedia (which is one of my services) and choose a good-looking and appealing cover for much less than a professional would charge for a custom job.

Don’t despair if you are one of the many who has a horrible-looking cover that hides a great book. Having your cover redesigned is the best thing you can do. Many worry that this might badly influence the brand recognition of the author and the book itself; however, keeping a bad-looking cover is worse than reintroducing your work. Don’t worry that established readers won’t be able to find you anymore, because those who know that you’re a great writer will know where to look.

All of the redesigns I have done have multiplied the sales of the book. A good book cover design opens doors, so don’t hesitate to search for a good designer who will help you.

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