Every year, I share hundreds (even thousands) of articles and reports on book marketing. Here, I look back on the best of what I found in 2016.
If you’re preparing to pitch your nonfiction work to agents or publishers, you may have heard about the necessity of platform. What if you don’t have one?
A list of the best blogs and websites focused on literary fiction and culture
Amazon offers two ways for authors to advertise ebooks at their site. Learn how to smartly set up and manage product display and sponsored product ads.
A round-up of important 2016 publishing news and trends that will affect authors in the years to come.
On the last day of your retreat or on your way back home, pose this question to yourself and take it seriously: How can I take the way I’m feeling home with me?
Productivity is certainly one goal of a retreat. But there are other desired outcomes, such as returning home rested, relaxed, and energized by the time away.
Learn about four tensions you may experience that have the potential to undermine your creative work and leave you feeling stuck.
How a self-publishing poet achieved visibility for her book—and landed a book deal with traditional publisher Andrews McMeel.
There is one secret ingredient to crafting a novel that readers will read from beginning to end. All the other elements are important and necessary, but they play supporting roles to this one.
One of the first choices you have to make for your author website is determining its theme or template. It sets the tone and even defines the site.
Why must writers schedule time for residencies and retreats? Because in doing so, we honor an annual appointment with writer self-care.
Defining a “hybrid publisher” is difficult; you will hear different descriptions depending on who you ask. Here’s what you need to know to evaluate one.
It’s sometimes easier to cut a piece of writing if you can’t see how to fix it. Just remove the offending bits, job done. But it can deaden a piece.
As the publishing industry has transformed in the digital age, small press activity has proliferated. Here’s how authors can evaluate their offerings.
There are many analogies drawn between writing and sports: exercising your creative muscles, learning to go the distance, pushing up against your limits.
Every reader starts a story cold, and you want to warm the reader up to your story as quickly as possible. Learn proven techniques for story openings.
A round-up of the best and most popular advice on writing craft and technique I’ve featured since 2010.
Today’s guest post is from writer and Sidebar Saturdays blogger Matt Knight (@mattknightbooks). One of many worrisome areas for writers negotiating publishing contracts is who has final word when editing a manuscript for publication. Publishing agreements define the right to creative control over the manuscript in the editing clause. Typically, that right goes to the […]
Ultimately, concept is far less important than character when it comes to determining the overall quality of your story, but your audience is attracted to your story based on your concept alone. Does your concept have what it takes to draw people in?
When embarking on a process that is new or unfamiliar, often you don’t know what you don’t know. A checklist helps you recognize what you don’t know, so that many months later, you’re not beating yourself up for complete ignorance. Without further ado, here are some of my most favored checklists, from sources I trust.
Before you buy another pen-and-pencil set for that writer in your life, consider some gift options that take their digital lives into consideration.
Some stories require greater scope, more voices, or a different context than can be delivered through the eyes of one protagonist. When you find this to be the case, consider using multiple viewpoints. However, you must think about several factors before launching into this greater undertaking.
But being able to truly see if you’ve been successful in writing a compelling work requires objectivity and distance than can be hard to achieve on your own—and this is where a professional editor comes in.
This week, I was a guest on the Create If Writing podcast, discussing traditional and independent publishing.
If you have a book idea or manuscript, one of your first questions is probably: How do I find a publisher? Here are the most popular, essential resources.
The most successful people in every industry use goals as road maps to help them reach their desired destination. It’s no different for writers.
Getting traction for your online presence—especially a new blog—can feel like an impossible task when you’re an unknown writer. But it can be done.
Author Kurt Rheinheimer discusses how the most precious vein for material is from just before he knew who he was and what was going on.
If I could teach only one key to great writing, it would be this: Make every word count. Recognize the power of a single, well-chosen word. Trust it to do its work. As a rule, the more economically you use language, the more powerfully you will deliver your message.
There are countless ways to defeat ourselves, but the biggest and worst is to make the task too big and then feel daunted before we ever start
Watch my 30-minute talk on how to bring together the art and business sides of your career in a way that doesn’t feel like a bad marriage.
The No. 1 disappointment of published authors is the lack of marketing support from their publisher. Here’s how to prepare for what will—and won’t—happen.
Every action in your novel should be justified by the intersection of setting, context, pursuit, and characterization. They all need to make sense. They all need to fit. If you have to explain why something just happened, you’re telling the story backward.
If you want to sell books and have people read them, you have to meet other people and tell them about it. Learn the best networking strategies for people who hate networking.
Reddit is an online community where you can get your book in front of hundreds of thousands of readers for free. That is, if you have the right strategy.
A short-term marketing campaign is a series of strategies designed to reach a goal in a defined period of time, and include projects such as book launches. A short-term campaign has four definite phases: planning, pre-launch, launch, and follow-through.
Book cover designer Joshua Jadon offers nine tips for creating a visually intriguing book cover.
I’m proud to have a feature in Writer’s Digest magazine on how to monetize your website and blog. I detail eight methods.
Author Martha Conway discusses optimizing Facebook ad settings to ensure a realistic click-through rate, and her overall results with Facebook ads.
When deciding whether to write for free—or for exposure—here are 5 questions writers should ask.
Last year, I began regularly contributing to Publishers Weekly on the topic of independent authorship and publishing. Here’s a list of all my columns so far:
Just about every writer would love to have more readers—more readers of their books, their blog, their articles, or whatever creative work they’re producing. But few writers have given much thought to having a call to action that’s associated with their work.
If you want to be successful at selling today, you need to quit pushing your needs (please buy my book) and messages at potential readers and concentrate on figuring out how to pull them in by putting their needs above yours. Give them something valuable.
Author Melissa Yancy shines a new light on what failure brings to the writing life—and it isn’t the usual reflection on rejection.
Author Caroline Leavitt reveals the fears behind her middle-of-the-night writer anxieties, the contents of her colored book tour folders, her reaction to the praise her latest novel is receiving, and more in this 5 On interview.
Traditional publishers are experiencing a slump, and the decline of Barnes & Noble isn’t helping. A look at news and trends in book publishing in 2016.
Social media and marketing expert Andrea Dunlop lists five questions you should ask yourself when starting to plan your book launch.
Kirsten Oliphant explains how to reach out to others who can help you build your author platform and how to generate a great pitch for collaboration.
Author Robert Wilder explains the concept of pods (spheres of influence) and how to use them to help promote your book.