Is it better to have a long or short book description on Amazon? What should go in the first line? How do you research appropriate categories and keywords? Learn principles and tools to master the power of descriptions and reach your target market.
Unlike pure fiction, nonfiction is grounded in the real world, with real people, real names and real places, and this inevitably creates an environment where a legal misstep can occur.
In this post I regularly update the best resources I know of related to learning to publish an ebook, finding the right distributors and services, and staying on top of changes in the industry.
When I ask most clients what their goals are in hiring me, I usually get some version of “to get more followers and sell more books.” I encourage them to think both bigger and more deeply about social media.
Sometimes that first draft is never going to become a final draft. That doesn’t mean it’s a waste, though.
Author Elizabeth Marro discusses literary vs. commercial fiction and what she learned from the sale and marketing of her first novel.
The Mall of America residency isn’t going to be an appropriate opportunity for even a majority of writers. But it’s the right opportunity for someone.
Established writers can’t often—and probably shouldn’t—publish far outside of their area of expertise. It’s a fast way to alienate your existing fan base. But crowdfunding allows you to experiment outside of your genre for a project you want to see out in the world.
While you may wish to run your writing class completely by yourself (and I recommend it), you may also want to consider partnering. Here are the options.
Did you know Amazon’s print book sales grew by 15% in 2016—and the gain was primarily driven by Amazon’s own discounting on print?
A course’s success depends on anticipating and understanding the needs of writing students and producing the outcomes they most desire.
In my latest column for Publishers Weekly, I discuss the potential of online education for book marketing, particularly prior to publication.
The most important thing any author needs to know about book distribution is that more than half of all book sales (regardless of format) take place online.
Any accomplished writer is also a reader—and usually a reader first. For the writer who is the least a bit humble, this sets up one of the most significant psychological barriers to pursuing a writing career: How could I ever produce something as wonderful as [admired writer / admired book]? This is an area that Steven […]
Sarah Miniaci at Smith Publicity and Kristina Radke at NetGalley review the marketing and publicity strategies that can help increase your book’s discoverability, word-of-mouth, and reviews, using NetGalley and Goodreads in particular.
BEA is a quality industry event, and it is a legitimate marketing and promotion opportunity. But for the majority of indie authors, it does not make sense to invest what are likely your limited resources in BEA.
My industry newsletter for authors, The Hot Sheet, released a special (and free) issue last week with original reporting from Digital Book World.
In 2015, Kindle Press published about 90 novels. By the end of 2016, it had published a total of 218 books—all chosen through the Kindle Scout program.
Pronoun works with independent authors to distribute their ebooks to the five major online retailers: Amazon, Apple, Barnes & Noble, Kobo, and Google Play. Pronoun charges authors nothing upfront, and doesn’t take a cut of ebook sales either.
There are advantages to selling ebooks only through Amazon, and makes most sense for authors who are just starting out or who are relatively unknown.
Sometimes endings are designed to satisfy, answering the questions posed along the way. Endings that allow you to leave as easily as you came in. But what if the ending isn’t designed to satisfy?
My favorite digital media tools that have enhanced my productivity and creativity as a teacher, author, and entrepreneur.
Is it better to look for a literary agent first, or to approach editors and publishers? Much depends on the commercial potential of your work.
Every year, I share hundreds (even thousands) of articles and reports on book marketing. Here, I look back on the best of what I found in 2016.
If you’re preparing to pitch your nonfiction work to agents or publishers, you may have heard about the necessity of platform. What if you don’t have one?
A list of the best blogs and websites focused on literary fiction and culture
Amazon offers two ways for authors to advertise ebooks at their site. Learn how to smartly set up and manage product display and sponsored product ads.
A round-up of important 2016 publishing news and trends that will affect authors in the years to come.
On the last day of your retreat or on your way back home, pose this question to yourself and take it seriously: How can I take the way I’m feeling home with me?
Productivity is certainly one goal of a retreat. But there are other desired outcomes, such as returning home rested, relaxed, and energized by the time away.
Learn about four tensions you may experience that have the potential to undermine your creative work and leave you feeling stuck.
How a self-publishing poet achieved visibility for her book—and landed a book deal with traditional publisher Andrews McMeel.
There is one secret ingredient to crafting a novel that readers will read from beginning to end. All the other elements are important and necessary, but they play supporting roles to this one.
One of the first choices you have to make for your author website is determining its theme or template. It sets the tone and even defines the site.
Why must writers schedule time for residencies and retreats? Because in doing so, we honor an annual appointment with writer self-care.
Defining a “hybrid publisher” is difficult; you will hear different descriptions depending on who you ask. Here’s what you need to know to evaluate one.
It’s sometimes easier to cut a piece of writing if you can’t see how to fix it. Just remove the offending bits, job done. But it can deaden a piece.
As the publishing industry has transformed in the digital age, small press activity has proliferated. Here’s how authors can evaluate their offerings.
There are many analogies drawn between writing and sports: exercising your creative muscles, learning to go the distance, pushing up against your limits.
Every reader starts a story cold, and you want to warm the reader up to your story as quickly as possible. Learn proven techniques for story openings.
A round-up of the best and most popular advice on writing craft and technique I’ve featured since 2010.
Today’s guest post is from writer and Sidebar Saturdays blogger Matt Knight (@mattknightbooks). One of many worrisome areas for writers negotiating publishing contracts is who has final word when editing a manuscript for publication. Publishing agreements define the right to creative control over the manuscript in the editing clause. Typically, that right goes to the […]
Ultimately, concept is far less important than character when it comes to determining the overall quality of your story, but your audience is attracted to your story based on your concept alone. Does your concept have what it takes to draw people in?
When embarking on a process that is new or unfamiliar, often you don’t know what you don’t know. A checklist helps you recognize what you don’t know, so that many months later, you’re not beating yourself up for complete ignorance. Without further ado, here are some of my most favored checklists, from sources I trust.
Before you buy another pen-and-pencil set for that writer in your life, consider some gift options that take their digital lives into consideration.
Some stories require greater scope, more voices, or a different context than can be delivered through the eyes of one protagonist. When you find this to be the case, consider using multiple viewpoints. However, you must think about several factors before launching into this greater undertaking.
But being able to truly see if you’ve been successful in writing a compelling work requires objectivity and distance than can be hard to achieve on your own—and this is where a professional editor comes in.
This week, I was a guest on the Create If Writing podcast, discussing traditional and independent publishing.
If you have a book idea or manuscript, one of your first questions is probably: How do I find a publisher? Here are the most popular, essential resources.
The most successful people in every industry use goals as road maps to help them reach their desired destination. It’s no different for writers.