Marketing FOMO is more debilitating than distracting—and if you suffer from marketing FOMO, your marketing tasks will never be done.
How do agents—generally considered the gatekeepers to publishing companies—approach the issue of diversity in the publishing industry?
Everything you need to know to start writing a book proposal for your nonfiction book.
Whenever you produce titles fast, you’re making trade-offs.
Here are the latest stories that are causing confusion (and sometimes moral panic) where it’s not deserved.
Some agents and editors say that personalizing a query letter can backfire. Others say the opposite—that it’s mandatory. What should you do?
Should you self-publish or traditionally publish? This infographic will help you determine the best choice for you and your project.
Every writer’s pet fear stems from the mother of all fears: What other people think of what I write is more important than what I think of what I write.
A detailed look at how NetGalley’s Stuart Evers and Myfanwy Collins went from manuscript to publication, with marketing and PR advice.
How to Spot Toxic Feedback: 7 Signs That the Writing Advice You’re Getting May Do More Harm Than Good
If you recognize the following characteristics in the critiques of your work, it may not just be inept—it may, in fact, be toxic.
Is a book’s success all luck, even if ‘luck’ includes hitting the right subject matter at the right time, or is it marketing—and can an indie author in any way compete with a publisher?
Turns out there is only one universal rule of plot, and it goes back to what Joseph Campbell uncovered: every single story worth telling is about transformation via trials.
Writer Katherine Vaz discusses an assignment that is given to every student at her university: to write about “the most important thing ever to happen to me.”
Authors need help with digital book marketing—the kind of help that traditional publishers rarely provide. Co-ops and collectives can help fill that gap.
When you’re wooing the media, what you’re really trying to do is to intrigue them. To whet their appetites. Sometimes the best way to do that flows from remembering that less is often more.
As writers, we don’t always know how much of ourselves to share with the public. But it behooves us to create and curate an author persona—the public face for our work.
Half of writers are plotters, and the other half are pantsers. One is not the right way or the wrong way; there is only the way that works best for you.
Every author, regardless of when or what they’ve published, has an Author Central page. But many authors have not claimed theirs—which is a big mistake.
How do great authors develop stunning narratives, break from tradition, and advance the form of their fiction? They take whatever basic ideas they’ve got, then move them away from the typical.
How do agenting styles vary within the same family? Are there generational differences when agents approach opportunities such as self- and hybrid publishing, which didn’t exist until a few years ago?
I’m delighted to announce that I’ve been working with The Authors Guild on the creation and release of their new resource guide on e-publishing.
Learn the difference between all ready/already, altogether/all together, all right/alright, any time/anytime, anyway/any way.
If you dream of a full-time freelance writing career, don’t be discouraged by the largely negative messages about how difficult it is out there.
By far the most common entry-level mistake in the writing game, the thing that can get a perfectly good story rejected by an editor on the first page, is overwriting.
Memoir, as William Dean Howells said, is the “most democratic province of the republic of letters.” Indeed, the genre is evidence that every person in the world has a worthy story to tell, that it’s not what the story is but how it’s told that engages a reader.
No pressure, but the opening of your book is the gatekeeper in determining whether your novel will sell. If your opening is weak, it won’t matter if chapter two is a masterpiece. Editors and agents and booksellers and librarians and readers will stop reading before they get there.
We order; we catalogue. It is, simply, what the human mind excels at.
Misconceptions about getting started often hold new writers back. You may think that to be successful as a freelance writer, you need a J-school degree, an impressive database of editorial contacts, and a truckload of supplies. Not so—read on to learn the most common myths that can sabotage you before you start.
You need to write a memoir—except the mere thought floods you with anxiety. You’ve got decades of memories; where would you even start? Lists to the rescue!
If fiction writing is something you’d like to pursue in your retirement years, follow these steps to help you prepare for the business of authorship.
For new writers, throwing in a few combat scenes can seem like an easy way to add some excitement to a novel, but the reality is that violence can be incredibly difficult to pull off effectively.
Taste is not static. Rather than a fixed endpoint toward which one toils away, it’s a target that moves over the course of a lifetime.
Discussions about the “resurgence” of print and the comeback of independent bookstores amounts to wishful thinking, not an understanding of the industry.
Debra Eckerling (@WriteOnOnline), founder of the writers’ support group Write On!, discusses common writer challenges, the value of blogs, what it means to take writing to the next level, tragic networking mistakes, and more in this 5 On interview.
All three paths to producing emotional responses in readers are valid, but all three have pitfalls and can fail to work. To successfully use each, it’s necessary to understand why each is effective when it is.
If you’ve given up on the self-publishing route and want to try traditional publishing, then there are several approaches you can take to interest agents.
Is it better to have a long or short book description on Amazon? What should go in the first line? How do you research appropriate categories and keywords? Learn principles and tools to master the power of descriptions and reach your target market.
Unlike pure fiction, nonfiction is grounded in the real world, with real people, real names and real places, and this inevitably creates an environment where a legal misstep can occur.
In this post I regularly update the best resources I know of related to learning to publish an ebook, finding the right distributors and services, and staying on top of changes in the industry.
When I ask most clients what their goals are in hiring me, I usually get some version of “to get more followers and sell more books.” I encourage them to think both bigger and more deeply about social media.
Sometimes that first draft is never going to become a final draft. That doesn’t mean it’s a waste, though.
Author Elizabeth Marro discusses literary vs. commercial fiction and what she learned from the sale and marketing of her first novel.
The Mall of America residency isn’t going to be an appropriate opportunity for even a majority of writers. But it’s the right opportunity for someone.
Established writers can’t often—and probably shouldn’t—publish far outside of their area of expertise. It’s a fast way to alienate your existing fan base. But crowdfunding allows you to experiment outside of your genre for a project you want to see out in the world.
While you may wish to run your writing class completely by yourself (and I recommend it), you may also want to consider partnering. Here are the options.
Did you know Amazon’s print book sales grew by 15% in 2016—and the gain was primarily driven by Amazon’s own discounting on print?
A course’s success depends on anticipating and understanding the needs of writing students and producing the outcomes they most desire.
In my latest column for Publishers Weekly, I discuss the potential of online education for book marketing, particularly prior to publication.
The most important thing any author needs to know about book distribution is that more than half of all book sales (regardless of format) take place online.
Any accomplished writer is also a reader—and usually a reader first. For the writer who is the least a bit humble, this sets up one of the most significant psychological barriers to pursuing a writing career: How could I ever produce something as wonderful as [admired writer / admired book]? This is an area that Steven […]