Think Local: It’s Not Just for Food

Today’s guest post is by author and freelancer Andi Cumbo-Floyd (@andilit). On one side of the street, they sit next to the plastic stand that holds paper menus for customers to take home. Across the road, they’re squeezed next to pretty, spangly watches where people pick up their prescriptions. Just north, 10 copies are stacked, spine […]

by ChaoticMind 75 / Flickr

6 Ways Micro-Publishing Strengthens Your Author Career

Micro-published books are short, tight, and swift. A meaningful discussion of micro-publishing has been pushed aside during the ongoing tug-of-war between traditional publishing and independent publishing (self-publishing). But we are well beyond “everyone is a writer” at this point. We have progressed into “everyone is a publisher,” if they wish to be—and we have been living in this realm for some time already. Fortunately, micro-publishing benefits the industry as a whole by bringing some much-needed simplicity and directness into a publishing equation that is often weighted down by its own complexity and contracts. And it also benefits you, the writer.

author platform, reader engagement

The Art and Business of Reader Engagement and Author Platform

Strong reader relationships build unbelievable opportunities. Marketing and promotion ideas usually start by considering what reader relationships you have in place—or can build on. Here is a framework and strategy for building and engaging a readership.

single career

Why I Choose to Both Self-Publish and Traditionally Publish

Since 2009, after the release of my second novel, I’ve been a so-called hybrid author, working with New York publishers as well as self-publishing. I’m often asked why I chose to combine these two seemingly disparate publishing careers, juggling twice the work.

finding your readers

4 Ways to Find Readers Who Love Your Work

So you want to find those raving fans, right? Awesome. We’re about to give you the most boring advice possible. You’re probably going to be disappointed that we’re not going to offer you a magic way to get a ton more readers, but unfortunately that’s not how it works. Ideal fans and readers are gained a few at a time, and it takes time to build that bond, even if you experience a sudden and serendipitous burst of exposure.

business plan for writers

The 7-Step Business Plan for Writers

Your productivity and growth are a direct result of forming a business plan (and sticking to it); here are 7 steps—plus a template—for creating your own.

Carrie Brown

Writers: Look for the Majestic Silence

Inevitably there will come a moment when the writer’s gaze stays somewhere—there’s that “majestic silence”—and at that moment, the writer knows to stand still and listen and look.

Colleen Gleason covers

The Importance of Your Book Cover: Achieving the Right Fit

Note from Jane: The following post is the first in a series that will offer tips and advice from successful authors about self-publishing, specifically those who use Barnes & Noble’s Nook Press as part of their overall sales, marketing, and distribution strategy. This series is sponsored by Nook Press, which means they have paid for […]

publicity

The Difference Between Marketing and Publicity

No one can buy a book they’ve never heard of. So, how do readers hear about books? Everyone likes to say it’s word of mouth, but it’s not possible to tell a friend about a book until you’ve heard of it yourself. That’s where publicity and marketing come in.


book marketing and publicity

Book Marketing 101

It is possible, if not desirable, for an author to launch an effective book-marketing campaign without a publisher’s support or assistance. Mainly, it requires time and energy. Here’s a comprehensive rundown of the main strategies in use today.

Photo by fatllama / Flickr

A Call to Disarm Technology & Hype (And Boost Your Writing Productivity)

The internet and other technology keeps us on insanely high alert, ultimately producing an effect where we attend to everything and we attend to nothing (deeply). This high-alert state is producing a fatigue that’s detrimental not only to our psyches and relationships, but also to the quality of our professional output.

5 Reasons to Use a Facebook Profile (Not a Page) to Build Platform

A Facebook Profile is often a better option than a fan Page for building author platform. It’s simpler and easier to get your content in front of people, takes less time to manage, and will build a tribe or platform faster, especially if you don’t plan to run ads.

by Gilly Youner / Flickr

Book Tour Planning 101

Five things to consider as you begin planning book events to spread the word about your book.

© Salim Photography/

The Power of Understatement in Fiction Writing

One of the most useful and powerful devices for the fiction writer is understatement. You tell the reader less so that the reader knows more. Instead of having everything spelt out, the reader is given, in a very careful way, just enough information for the imagination to go to work. From understatement the reader can derive great pleasure and satisfaction.

Photo by boinink / Flickr

Is Crowdfunding Right for You? 5 Questions

Today’s guest post is by Justine Schofield, the communications coordinator for Pubslush, a crowdfunding publishing platform. You’ve probably heard of crowdfunding by now. Crowdfunding is a means for artists, entrepreneurs, and businesses to raise funds and mitigate the financial risk of their creative projects or business ventures. You generate financial backing from people who believe […]

Writer Unboxed

Does Social Media Really Sell Books?

There’s no end to the conflicting advice about social media and book marketing. In this post, I present a framework for what’s effective and what’s not.

Jane Runs

Chronic Back Pain and The Writing Life: A Few Remedies

Update (9/15/14): I’ve written a new post explaining what eventually resolved all of my back pain problems. Like most writers, I spend a great deal of time sitting in front of a computer. Every job I’ve held post-college has been a desk job, and my non-work looks exactly like my “real” work—seated, with a laptop. […]

photo by Ian Burnes

Editors Are Usually Really Nice People

If you have Zen or Buddhist inclinations—and you’re also in the profession of writing and publishing—you will love this story and meditation by Gillian Burnes. It begins: In the middle of a Vipassana meditation retreat last summer … I went up to the teacher at the end of the dharma talk and said, as sweetly […]

Book metadata optimization

How to Sell More Books By Optimizing Your Metadata

One of the biggest challenges in publishing today is discoverability, particularly at Amazon and other major online retailers. You can ensure your book is found more easily by optimizing your metadata—here’s how.

Best Business Advice for Writers: June 2013

Best Business Advice for Writers is a monthly link round-up where I share the best online articles focused on the business of writing and publishing. Share any best reads you’ve found lately in the comments.

E.A. Durden

The Problem With Overly Nice Characters

What’s wrong with overly nice characters? To begin with, they’re boring. This is because they can’t abide conflict, and smooth it over every chance they get.