marketing strategy tactics

Don’t Focus on Marketing Tactics at the Expense of Strategy

One of the hardest things to do—for any individual, organization, or business—is to define a vision and strategy. It involves diving deep into one’s strengths and weaknesses, and understanding the market opportunities and threats. Talking strategy usually means dealing with uncomfortable realities, as well as risking disagreement with others.

copyright term in the US

What Is Public Domain? (And Why 2019 Is a Big Year)

Today’s guest post is by intellectual property lawyer and novelist Brad Frazer (@bfrazjd). The “public domain” is not a place. It is a term used to describe works of authorship (books, movies, poetry, artwork) that either due to their age or their legal status under U.S. copyright law, the ability of the putative copyright owner […]

POV in memoir

The Tricky Issue of POV in Memoir

While it’s possible to write memoir from your own authorial POV (because you know more today than you did then), the most engaging memoirs are ones in which the author sticks to their POV at the moment of events.

literary journals

Lit Mag Resources You Can’t Do Without

Today’s guest post is by Jenn Scheck-Kahn, founder of Journal of the Month. Literary magazines, also called literary journals or lit mags, are devoted to short-form creative writing. What distinguishes them is what they publish (a single genre or a mix of genres), how often they publish (annually, biannually, quarterly, monthly), and their medium of […]

Amy Tipton

5 On: Amy Tipton

Freelance editor and former literary agent Amy Tipton discusses her love of young adult and middle grade fiction, the “unlikable female character,” whether agents who don’t want a manuscript will be likely to pass it along to an agent friend, her personal editing style, and more.

Marketing Advice Roundup: Best of the Last Year

I regularly read and report on marketing trends that affect traditionally published and self-published writers. Today I’m sharing the most useful articles I’ve found and shared thus far in 2018.

creativity wounds

Overcoming Creativity Wounds

There’s no one recipe to overcome a creativity wound, but putting a pen between your fingers and then resting it on a piece of paper is a pretty good start to finding one.

Russell Rowland

5 On: Russell Rowland

Author Russell Rowland discusses the big mistake he made with HarperCollins, whether the journey of writing is truly its own reward, why his Indiegogo campaign worked so well, and his experiences with publishing—from one of the Big 5 to self-publishing.

nonfiction niche

6 Questions to Help Nonfiction Writers Find Their Niche

No matter how many books have been written about a topic, there is probably some important facet that has not yet been covered thoroughly or well. A key driver behind success is understanding how you fit into the existing landscape, what distinguishes your work, and why it is likely to appeal to a particular audience.

build traffic to your author website

10 Ways to Build Traffic to Your Author Website or Blog

This post was first published in 2012 and is regularly updated. First things first: an author’s website, whether it gets much traffic or not, is foundational to your career. It offers readers as well as the media the official word on who you are and the work you produce. If you blog, then it can […]

everything is connected

Writing for Connection Brings Both Hope and Fear

Do you write write according to your own internal motivations or creative impulses—with the intention to create serious art—or do you write hoping to create a bond between writer and reader?

instagram tips for writers

10 Instagram Tips for Writers

Younger generations (and older ones!) flock to Instagram for its feed of beautiful pictures. So how can writers use Instagram to their benefit?

how long to write a book

How Long Should It Take to Write a Book?

Writing a novel requires the creation of a living, breathing, fully populated world. Deities can pull off a trick like that in six days, but how long should it take to write a book?

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5 Steps to Writing Better How-To

Learn how to simplify the writing process for how-to books and write them in a way that provides maximum value in an information-filled world.

Elliott Hartinger Klein Mooser authors

The Rewards and Challenges of Self-Publishing Children’s Books: Q&A with Four Authors

A Q&A on children’s self-publishing with authors Zetta Elliott, who has released several books under her own imprint, including picture books; Brent Hartinger, who self-published a young adult series and a new adult series; Cheryl Klein, the author of a self-published a work of nonfiction; and Stephen Mooser, who released a middle grade book on his own.

Christmas in July

5 Ways to Sell More Books for the Holidays  

I used to laugh at the “Christmas-in-July” ads until I promoted my first holiday-related book. We actually started the promotion in July, and July turned out to be the perfect time.