Beware of One-Size-Fits-All Advice for Social Media

Writer Unboxed

Have you ever been in the following situations?

  • At a writing conference, someone asks, “Should I be tweeting?”
  • You attend a writing class where someone suggests Instagram is where all the young people are, thus authors should be using it.
  • On a message board, a new writer asks, “Should I start a Facebook author page?”

In response to such questions, you’ll often find a lot of conflicting advice. Over at Writer Unboxed, here’s my post explaining why there’s so much disagreement on social media use.

Posted in Marketing & Promotion and tagged , , , , .

Jane Friedman (@JaneFriedman) has 20 years of experience in the publishing industry, with expertise in digital media strategy for authors and publishers. She is the publisher of The Hot Sheet, the essential newsletter on the publishing industry for authors, and was named Publishing Commentator of the Year by Digital Book World in 2019.

In addition to being a columnist for Publishers Weekly, Jane is a professor with The Great Courses, which released her 24-lecture series, How to Publish Your Book. Her book for creative writers, The Business of Being a Writer (University of Chicago Press), received a starred review from Library Journal.

Jane speaks regularly at conferences and industry events such as BookExpo America, Digital Book World, and the AWP Conference, and has served on panels with the National Endowment for the Arts and the Creative Work Fund. Find out more.

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