Best Business Advice for Writers is a monthly link round-up where I share the best online articles focused on the business of writing and publishing. Share any best reads you’ve found lately in the comments.
Does Free Still Work? by CJ Lyons (@cjlyons)
One of the most successful hybrid authors around, CJ Lyons offers an analysis of whether giving away her e-books for free still works as a marketing and promotion tool. Read her blog post.
71 Ways to Promote and Market Your Book by Kimberley Grabas (@KimberleyGrabas)
Looking for a book marketing checklist? Here you go.
Getting Your Rights Back From the Publisher by Rachelle Gardner (@RachelleGardner)
If you’re an author with backlist books that have gone out of print or are unavailable digitally, it may be time to ask for the rights back. This post from agent Rachelle Gardner discusses how.
Keys to Understanding Amazon’s Algorithms by Penny Sansevieri (@BookGal)
A necessary read for anyone e-publishing on their own through Amazon, over at The Book Designer. Read.
How to Format a Perfect Novel [Using Scrivener] by Garrett Robinson (@gbr0binson)
If you’re using Scrivener, then you may be aware that the software can export your book in formats that make it ready for e-book publication or print book publication. This is the first set of instructions I’ve seen for using Scrivener to export EPUB files.
Why All Self-Publishers Should Sell Direct by Suw Charman-Anderson (@suw)
It’s a given that most self-publishing authors sell their work through Amazon, Barnes & Noble, and other major online retailers. But not all sell their work directly through their own site. Charman-Anderson explains why she’s doing that exclusively for her new release.
The Agents’ View: A Case Study in Agent-Assisted Publishing by Jason Allen Ashlock (@jasonashlock)
While this post by agent Jason Ashlock is about his efforts at building sales for Rogue Reader authors, it’s a great case study in book marketing for any type of author or publisher. Go read at Publishing Perspectives.
3 Critical Marketing Principles for Authors From the Bookseller Marketing and Publicity Conference by Joanna Penn (@thecreativepenn)
A nice round-up of insights and current thinking about book marketing at a publishing industry event in the UK. Read.
How to Sell E-Books: 5 Proven Tips by Rob Eagar (@robeagar)
In tip #3, Eagar says, “E-book junkies are a tight-knit tribe who possess a powerful communication network. Everyone knows where to go for information, and they check-in regularly. … The influence of these reviewers affects a lot of ebook buyers. Below is a list of several well-known blogs and websites with large traffic.” Click through to see the list, over at Digital Book World.
Jane Friedman (@JaneFriedman) has 20 years of experience in the publishing industry, with expertise in digital media strategy for authors and publishers. She is the publisher of The Hot Sheet, the essential newsletter on the publishing industry for authors, and was named Publishing Commentator of the Year by Digital Book World in 2019.
In addition to being a columnist for Publishers Weekly, Jane is a professor with The Great Courses, which released her 24-lecture series, How to Publish Your Book. Her book for creative writers, The Business of Being a Writer (University of Chicago Press), received a starred review from Library Journal.
Jane speaks regularly at conferences and industry events such as BookExpo America, Digital Book World, and the AWP Conference, and has served on panels with the National Endowment for the Arts and the Creative Work Fund. Find out more.