Author Archives: Penny Sansevieri

I used to laugh at the “Christmas-in-July” ads until I promoted my first holiday-related book. We actually started the promotion in July, and July turned out to be the perfect time.

Book relaunches can take a variety of forms. If done right, they enhance your overall brand, as well as your book sales. Their first and foremost benefit is the new publication date. Having a new book opens up access to bloggers and media who might not have been available to you with an older book.

The more your book is optimized for search at Amazon, the more often it’s going to come up in searches, and—consequently—the more you’ll sell. Part of making your book more discoverable is understanding how to set your categories and keywords on Amazon, which is accessible to any indie author.

Every author, regardless of when or what they’ve published, has an Author Central page. But many authors have not claimed theirs—which is a big mistake.