Avatar photoPenny Sansevieri

Penny Sansevieri, CEO and founder of Author Marketing Experts, Inc. (AME) and Adjunct Professor at NYU, is a best-selling author and internationally recognized book marketing and media relations expert. Her company is one of the leaders in the publishing industry and has developed some of the most cutting-edge book marketing campaigns. To learn more about Penny’s books or her promotional services, visit Author Marketing Experts (AME).
How to Secure Early Endorsements (Blurbs) for Your Book
Image: a tiger in an enclosure, looking at a paperback book standing nearby.
Even the most high-profile influencers may be reachable if you make the right connections and take the right steps ...
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/ Guest Post, Marketing & Promotion
A Beginner’s Guide to Amazon Pre-Orders
Image: people waiting in line
Ebook pre-orders can be a great tool for KDP authors, but it might not be right for everyone—especially those without ...
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/ Guest Post, Self-Publishing
How to Improve Your Amazon Book Descriptions
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Most people don’t read websites; they scan. The same is true for your book description. In this guest post, Penny ...
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/ Guest Post, Marketing & Promotion
A Short and Sweet Beginner’s Guide to Securing Amazon Reviews
hand gives five stars rating as product feedback with laptop
It's been proven by research: reviews help drive book sales. And reviews on Amazon can help your book turn up ...
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/ Guest Post, Marketing & Promotion
5 Ways to Sell More Books for the Holidays  
Christmas in July
I used to laugh at the “Christmas-in-July” ads until I promoted my first holiday-related book. We actually started the promotion ...
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/ Guest Post, Marketing & Promotion
6 Reasons to Relaunch Your Book
6 Reasons to Relaunch Your Book
Book relaunches can take a variety of forms. If done right, they enhance your overall brand, as well as your ...
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/ Guest Post, Marketing & Promotion
Optimizing Your Books for Amazon Keyword Search
Amazon optimization
The more your book is optimized for search at Amazon, the more often it’s going to come up in searches, ...
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/ Guest Post, Marketing & Promotion
How to Optimize Your Amazon Author Central Pages (Don’t Forget the International Pages)
Friedman Amazon Author Central
Every author, regardless of when or what they’ve published, has an Author Central page. But many authors have not claimed ...
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/ Guest Post, Marketing & Promotion
How to Improve Your Amazon Book Description & Metadata
Amazon book description
Learn how to improve the description of your book, and improve its metadata, when using Amazon KDP ...
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/ Amazon KDP, book marketing and promotion, ebook publishing, Guest Post, keywords, Marketing & Promotion, metadata, self-publishing
3 Ways to Improve Your Website Design
Red Hot Internet Publicity by Penny Sansevieri
Today's guest post is adapted from Red Hot Internet Publicity by Penny Sansevieri. Between Los Angeles and Las Vegas there’s ...
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/ author websites, book marketing and promotion, book publicity, Digital Media, Guest Post, Marketing & Promotion, online marketing