Mark A. Shatz is the author of KISSing Golf: The Keep It Simple (Stupid) Instructional Method, a humorous instructional book for beginning golfers. He is also an award-winning professor of psychology at Ohio University–Zanesville who blends content, application, and humor into his instruction. Furthermore, Dr. Shatz has presented and published numerous academic papers, including how to use humor to enhance instruction and learning.
Mel Helitzer, a former Clio award–winning Madison Avenue ad agency president, was also a distinguished, award-winning journalism professor at Ohio University in Athens, Ohio. He was one of the first to teach humor writing at any university in the world. His course led to the publication of Comedy Writing Secrets in 1987, and the book is now the best-selling text on humor writing in the country.