Stephen King

The Stephen King Guide to Marketing

Today’s guest post is by Jason Kong. You may remember him from an earlier guest post here at JaneFriedman.com: Are You Making This Marketing Mistake? How does a writer become successful? Here’s one simple formula: Write something someone values. Get that something in front of that someone. Put another way, you need both good writing […]

Crowd by James Cridland

Are You Making This Marketing Mistake?

Today’s guest post is from Jason Kong. When your goal is to sell ideas, books, or yourself, it’s easy to think that the key is to target strangers. People unfamiliar with your writing seems like the best opportunity to reach new readers. The problem is that even if you’re just looking to create awareness, talking […]