The gist of all marketing advice for authors essentially boils down to: try everything and see what works. Here’s what didn’t work for me.
While Amazon sponsored ads haven’t been a marketing miracle, I also haven’t lost that much money—and copies of my YA novel have sold at a steady pace.
If you want to sell books and have people read them, you have to meet other people and tell them about it. Learn the best networking strategies for people who hate networking.