Imprints aren’t just for big publishers; any self-publishing author can invent an imprint under which to operate. In this guest post, consultant and author David Wogahn explains the many ways that an imprint can help your branding and marketing.
New authors have no symbolic capital. They are not (yet) known for producing quality books that seduce readers. Is it possible for self-publishing authors to create symbolic capital? Absolutely yes, and many have. In today’s increasing online world of book shopping, it is book reviews that build symbolic capital.