Dave Chesson

Hi, I’m Dave Chesson, and when I’m not chasing little Jedi around the house, I run Kindlepreneur.com, a website devoted to the technical side of book marketing. I love digging deep and analyzing the latest book writing tools and tactics of the trade. I’m also the creator of KDP Rocket, a software that helps to peel back the curtain on Amazon and see the wizard (or book data) behind it.
Amazon Editorial Reviews: Are You Using This Incredible Section?
Amazon Editorial Reviews: Are You Using This Incredible Section?
Editorial reviews are one of the most underrated tools in a self-publishing author’s arsenal. Learn what they are and how ...
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/ Guest Post, Marketing & Promotion
How to Convert Book Readers into Email Subscribers
Image: hand offering a small cupcake
Obtaining readers for your book is hard enough. Once you have their attention, how do you make the most of ...
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/ Guest Post, Marketing & Promotion
Changes to Amazon Advertising: What Authors Need to Know
Navigating Amazon Ads
Amazon has updated its advertising tools for authors, with mixed results. Kindlepreneur's Dave Chesson breaks down the pros and cons ...
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/ Guest Post, Marketing & Promotion
Take Charge of Your Creative Life: The SWOT Analysis
author SWOT analysis
When you understand your SWOT as an author, you can take control over your time. You can stop fighting fires, ...
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/ Creativity + Inspiration, Guest Post
How to Understand Your Reader’s Level of Awareness to Grow Your Fanbase
five levels
Readers start their journey to find new books in a broad sense, but eventually gain experience and understand more about ...
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/ Guest Post, Marketing & Promotion
The Psychology of Author Marketing
book marketing
It’s one thing to know how to setup something technical like an advertisement, an email system, or your book’s sales ...
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/ Guest Post, Marketing & Promotion
4 Affordable Ways to Master Book Marketing
affordable ways to master book marketing on a budget
Keeping up with the latest book marketing trends and learning new tactics can be expensive. Couple this with the growing ...
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/ Guest Post, Marketing & Promotion