Take Charge of Your Creative Life: The SWOT Analysis
When you understand your SWOT as an author, you can take control over your time. You can stop fighting fires, and start focusing on the things that will truly help you in the long run.
Author Archives: Dave Chesson
How to Understand Your Reader’s Level of Awareness to Grow Your Fanbase
Readers start their journey to find new books in a broad sense, but eventually gain experience and understand more about what they are looking for. By understanding the awareness level of a reader, we can better position our books and gain long-term fans.
The Psychology of Author Marketing
It’s one thing to know how to setup something technical like an advertisement, an email system, or your book’s sales page on Amazon. However, crafting them so a potential reader will take action is something else.
4 Affordable Ways to Master Book Marketing
Keeping up with the latest book marketing trends and learning new tactics can be expensive. Couple this with the growing cost of self-publishing, and it’s important that we be economically shrewd in our endeavors. Here’s how.