Author Archives: Dave Chesson

Obtaining readers for your book is hard enough. Once you have their attention, how do you make the most of it? Dave Chesson suggests “reader magnets”—incentives that turn strangers into subscribers.

Amazon has updated its advertising tools for authors, with mixed results. Kindlepreneur’s Dave Chesson breaks down the pros and cons of the new advertising modes, improved dashboard, and better ad targeting in Amazon Ads.

Readers start their journey to find new books in a broad sense, but eventually gain experience and understand more about what they are looking for. By understanding the awareness level of a reader, we can better position our books and gain long-term fans.

It’s one thing to know how to setup something technical like an advertisement, an email system, or your book’s sales page on Amazon. However, crafting them so a potential reader will take action is something else.

Keeping up with the latest book marketing trends and learning new tactics can be expensive. Couple this with the growing cost of self-publishing, and it’s important that we be economically shrewd in our endeavors. Here’s how.