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How to Convert Book Readers into Email Subscribers

Obtaining readers for your book is hard enough. Once you have their attention, how do you make the most of it? Dave Chesson suggests “reader magnets”—incentives that turn strangers into subscribers.

book marketing

The Psychology of Author Marketing

It’s one thing to know how to setup something technical like an advertisement, an email system, or your book’s sales page on Amazon. However, crafting them so a potential reader will take action is something else.

affordable ways to master book marketing on a budget

4 Affordable Ways to Master Book Marketing

Keeping up with the latest book marketing trends and learning new tactics can be expensive. Couple this with the growing cost of self-publishing, and it’s important that we be economically shrewd in our endeavors. Here’s how.