Claire McKinney has been working in public relations for 20 years. She has appeared on Today and CSPAN as an expert on publishing. She travels regularly to speak to authors and audiences about PR and social media marketing. Her clients have included Della Reese, Madeleine Albright, James Patterson, Walter Mosley, Robert Dallek, Rick Moody, George Pelecanos, Kristin Gore, Quick and Dirty Tips, Hafetz and Associates, and Written Word Media.