Chris Syme is a 20-year veteran of the communications and marketing industry and is the founder of CKSymeMedia Group. She is an author and speaker on the topics of social media marketing and reputation management. She is a former university media relations professional and crisis management consultant for college athletic departments, businesses, and sports event venues. Chris also co-hosts the popular Smarty Pants Book Marketing Podcast with her daughter, USA Today bestselling author R.L. (Becca) Syme.