Chris Syme

Chris Syme is a 20-year veteran of the communications and marketing industry and is the founder of  CKSyme Media Group. She is an author and speaker on the topics of social media marketing and reputation management. She is a former university media relations professional and crisis management consultant for college athletic departments, businesses, and sports event venues.  Chris also co-hosts the popular Smarty Pants Book Marketing Podcast with her daughter, USA Today bestselling author R.L. (Becca) Syme.
How to Lessen Your Chances of an Online Crisis
online crisis
It can happen to you. Your carefully built author business and your reputation can come under attack and threaten to ...
Read More
/ Business for Writers, Guest Post
How Time Zone Differences Affect Your Book Marketing
How Time Zone Differences Affect Your Book Marketing
Do you know what time it is in Mumbai, India? Knowing time differences in the countries where you sell books ...
Read More
/ Guest Post, Marketing & Promotion
5 Steps to Kick Your Marketing FOMO to the Curb
fomo marketing
Marketing FOMO is more debilitating than distracting—and if you suffer from marketing FOMO, your marketing tasks will never be done ...
Read More
/ book marketing and promotion, Facebook, Facebook marketing, Guest Post, Marketing & Promotion, social media
How to Run Short-Term Social Media Campaigns
short term campaigns
A short-term marketing campaign is a series of strategies designed to reach a goal in a defined period of time, ...
Read More
/ book marketing and promotion, Facebook marketing, Guest Post, Marketing & Promotion, online marketing, publicity
Are You a Push Marketer or a Pull Marketer?
push-or-pull marketing
If you want to be successful at selling today, you need to quit pushing your needs (please buy my book) ...
Read More
/ book marketing and promotion, Guest Post, Marketing & Promotion, online marketing, social media
When Less Is More on Social Media
Two cherries on a rock shelf
Social media expert Chris Syme explains why less is more in social media, and how to make the most use ...
Read More
/ book marketing and promotion, Facebook, Facebook marketing, Guest Post, Marketing & Promotion, social media, social media marketing, YouTube
How to Use Facebook Contests & Giveaways to Build a Fan Base
Fans gathered on one side of a railing.
Social media marketing expert Chris Syme discusses how to use Facebook contests and giveaways to turn fans into super fans ...
Read More
/ book marketing and promotion, Facebook, Facebook marketing, giveaways, Guest Post, Marketing & Promotion, social media