online crisis
It can happen to you. Your carefully built author business and your reputation can come under attack and threaten to ...
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How Time Zone Differences Affect Your Book Marketing
Do you know what time it is in Mumbai, India? Knowing time differences in the countries where you sell books ...
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fomo marketing
Marketing FOMO is more debilitating than distracting—and if you suffer from marketing FOMO, your marketing tasks will never be done ...
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short term campaigns
A short-term marketing campaign is a series of strategies designed to reach a goal in a defined period of time, ...
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push-or-pull marketing
If you want to be successful at selling today, you need to quit pushing your needs (please buy my book) ...
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Two cherries on a rock shelf
Social media expert Chris Syme explains why less is more in social media, and how to make the most use ...
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Fans gathered on one side of a railing.
Social media marketing expert Chris Syme discusses how to use Facebook contests and giveaways to turn fans into super fans ...
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