Should You Hire a Social Media Assistant?
Virtual assistants take over tasks that you could do yourself. What you’re buying, in effect, is the freedom to use your time in other ways.
Author Archives: Barbara Linn Probst
Marathons, Sprints, and Pounces: 3-Tiered Approach to Book Launches
Promoting a book isn’t a one-off event. It’s a series of actions: long-lead strategies, mid-range tasks, and sudden opportunities.
Peer Critique Versus Professional Editing: When, Why and How to Use Both
Developmental editors, critique partners, sensitivity readers, friends—feedback comes from different people, for different reasons, at different times.
What Makes Readers Give an Unknown Author a Chance?
A debut novelist surveyed readers on Facebook. The result? In publishing, as in life, first impressions matter—and we do judge books by their covers.
Choosing a Publicist: Ruling Out and Ruling In
There are a lot of publicists out there. How can you pick the right one? This is a crucial decision, so it needs to be approached with care.
Beta Readers: Who, When, Why, and So What?
Use of beta readers is widespread, but surprisingly little has been written about how writers actually use them and how they help—or if they do.