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Author Archives: Anne Janzer

Image: butterfly on green frog in a pond

Pick Your Pond: How Nonfiction Authors Can Find the Right Positioning

As an author, it’s good to be a big fish in a small pond—but you’ll benefit even more if your pond is connected to a larger system.

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Subscription Marketing for Authors: A Primer

You’ve got something that corporate brands don’t—yourself. Nurture a relationship with your readers, and they’ll do the marketing for you.

bookbub ads

Using BookBub Ads to Support Your Book Marketing

Many authors use Facebook and Amazon to advertise their books. If you’ve tried these platforms without success or hesitate to spend the money, consider experimenting with BookBub ads.

curse of knowledge

Nonfiction Writers: Beware the Curse of Knowledge

Few of your readers care about what you know, no matter how many years you have spent accumulating that wisdom. They care about what they need or want to understand.

How to Create an Internal Mindset Conducive to Writing

As a product of the human brain, writing is particularly influenced by emotions, moods, and worldviews. Learn how to create a mindset conducive to writing.

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  • Start Here: How to Get Your Book Published
  • A Writer’s Guide to Fair Use and Permissions + Sample Permissions Letter
  • Start Here: How to Write a Book Proposal
  • The Complete Guide to Query Letters
  • How to Find a Literary Agent for Your Book
  • Start Here: How to Self-Publish Your Book

Recent Posts

  • Embracing a Creative Pivot: Q&A with Darien Hsu Gee
  • How to Restart Your Unfinished Book
  • The Differences Between Line Editing, Copy Editing, and Proofreading
  • The Key Book Publishing Paths: 2021–2022
  • Writing With Sharpness: Q&A with Elinor Lipman

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