portrait of author Anne JanzerAnne Janzer

Anne Janzer is an author, nonfiction book coach and unabashed writing geek. Her writing books include The Writer's Process, Writing to Be Understood, and Get the Word Out: Write a Book That Makes a Difference. Today, Anne works with business writers and nonfiction authors to communicate their ideas more effectively. Find her work at annejanzer.com.
Pick Your Pond: How Nonfiction Authors Can Find the Right Positioning
Image: butterfly on green frog in a pond
As an author, it’s good to be a big fish in a small pond—but you’ll benefit even more if your ...
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/ Guest Post, Writing Advice
Subscription Marketing for Authors: A Primer
Coffee cup and business strategy sketches on white background
You’ve got something that corporate brands don’t—yourself. Nurture a relationship with your readers, and they’ll do the marketing for you ...
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/ Guest Post, Marketing & Promotion
Using BookBub Ads to Support Your Book Marketing
bookbub ads
Many authors use Facebook and Amazon to advertise their books. If you’ve tried these platforms without success or hesitate to ...
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/ Guest Post, Marketing & Promotion
Nonfiction Writers: Beware the Curse of Knowledge
curse of knowledge
Few of your readers care about what you know, no matter how many years you have spent accumulating that wisdom ...
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/ Guest Post, Writing Advice
How to Create an Internal Mindset Conducive to Writing
How to Create an Internal Mindset Conducive to Writing
As a product of the human brain, writing is particularly influenced by emotions, moods, and worldviews. Learn how to create ...
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/ Guest Post, mindset, writing, writing advice, Writing Advice