Pick Your Pond: How Nonfiction Authors Can Find the Right Positioning
As an author, it’s good to be a big fish in a small pond—but you’ll benefit even more if your pond is connected to a larger system.
Author Archives: Anne Janzer
Subscription Marketing for Authors: A Primer
You’ve got something that corporate brands don’t—yourself. Nurture a relationship with your readers, and they’ll do the marketing for you.
Using BookBub Ads to Support Your Book Marketing
Many authors use Facebook and Amazon to advertise their books. If you’ve tried these platforms without success or hesitate to spend the money, consider experimenting with BookBub ads.
Nonfiction Writers: Beware the Curse of Knowledge
Few of your readers care about what you know, no matter how many years you have spent accumulating that wisdom. They care about what they need or want to understand.
How to Create an Internal Mindset Conducive to Writing
As a product of the human brain, writing is particularly influenced by emotions, moods, and worldviews. Learn how to create a mindset conducive to writing.