When I hear professional publicists offer advice to authors, one theme that comes up again and again is: start where you are.
Print sales for traditional publishers are increasing this year—up by 2.6% compared to the first half of 2016. Ebook sales are continuing their decline.
I believe a successful social media strategy is driven by one’s personality and strengths, as well as the qualities of the work produced—leading to a unique approach for each writer. A
Social media is widely considered necessary by authors and publishers for book marketing. But is it as important as an optimized author website?
All writers have to find a way to deal with the internal negative voice that tells them their work is crap and not worth pursuing.
Word doesn’t export to EPUB, but you can still produce an editable file quickly, without buying software or using a “meatgrinder” conversion.
Whether you’re an emerging author or one that is well-established, it can be challenging to figure out what belongs on your website’s homepage and what to say about yourself on the front door to your online presence.
In a great story, character and plot are inextricable from one another. The seeds of the story conflict lie in the character.
Reader analytics measures the strength of reader engagement with a book. This data helps publishers more effectively market and promote books to readers.
Plugins are one of the most wonderful and useful things about Wordpress. Here are some of my favorites for writers.
Social media is just one component of your author platform, and not necessarily the most important component. It works best as part of a holistic book marketing and promotion strategy.
Pitching agents at a writers conference can be a difficult task for the new writer. Here’s how to make it a little easier on yourself.
If you need to request permissions from an author or publisher, here are general guidelines, plus a sample letter you can customize.
Tapas, a new digital publishing platform, has led to meaningful earnings and readership for independent artists and writers in less than two months.
Are you getting the most from professional feedback, or are you inadvertently sabotaging your progress? Look for these patterns in your response.
This is an introductory guide to the major self-publishing options available to authors today, and how to choose the right service for you.
I’m offering a month-long master class in author platform in August 2017, in collaboration with Writer House in Charlottesville, Virginia.
Here’s a word I have eliminated as fully as possible from my information and advice lexicon for writers: passion.
Permissions is all about seeking permission to quote or excerpt other people’s copyrighted work within your own. Here’s when you need to seek permissions.
Today, our problem is not finding more great things to read. It’s finding time to read the great many wonderful things that are published.
A “clueless ask” is when a well-meaning stranger asks for an investment of a successful person’s time and energy. What are such people owed, if anything?
If you want to publish your book, here are the steps you should follow to assess your work’s potential, then research and pitch editors and agents.
In my many years of critiquing queries, I see the same weaknesses again and again. Here are the biggest issues that afflict novel queries and how you can fix them.
If there’s something at the heart of the story that still interests you, that keeps pulling you back, that still haunts you years later, then that’s probably a sign that there’s something worth struggling for there.
Everyone has a meaningful story to tell, but not everyone’s story (or writing) is going to deserve a commercial publishing deal. Here are the most common problems I encounter in memoir pitches and manuscripts.
Writing a nonfiction book proposal—a good one—requires not only sharp clarity about your idea, but also how that idea, in book form, is relevant and unique in today’s market. You’ll have a much easier time writing your proposal if you take time to conduct market research beforehand.
Everything you need to know to start writing a book proposal for your nonfiction book.
Whenever you produce titles fast, you’re making trade-offs.
Here are the latest stories that are causing confusion (and sometimes moral panic) where it’s not deserved.
Some agents and editors say that personalizing a query letter can backfire. Others say the opposite—that it’s mandatory. What should you do?
A detailed look at how NetGalley’s Stuart Evers and Myfanwy Collins went from manuscript to publication, with marketing and PR advice.
Writer Katherine Vaz discusses an assignment that is given to every student at her university: to write about “the most important thing ever to happen to me.”
Authors need help with digital book marketing—the kind of help that traditional publishers rarely provide. Co-ops and collectives can help fill that gap.
I’m delighted to announce that I’ve been working with The Authors Guild on the creation and release of their new resource guide on e-publishing.
If you dream of a full-time freelance writing career, don’t be discouraged by the largely negative messages about how difficult it is out there.
Memoir, as William Dean Howells said, is the “most democratic province of the republic of letters.” Indeed, the genre is evidence that every person in the world has a worthy story to tell, that it’s not what the story is but how it’s told that engages a reader.
We order; we catalogue. It is, simply, what the human mind excels at.
Discussions about the “resurgence” of print and the comeback of independent bookstores amounts to wishful thinking, not an understanding of the industry.
If you’ve given up on the self-publishing route and want to try traditional publishing, then there are several approaches you can take to interest agents.
Is it better to have a long or short book description on Amazon? What should go in the first line? How do you research appropriate categories and keywords? Learn principles and tools to master the power of descriptions and reach your target market.
In this post I regularly update the best resources I know of related to learning to publish an ebook, finding the right distributors and services, and staying on top of changes in the industry.
Sometimes that first draft is never going to become a final draft. That doesn’t mean it’s a waste, though.
The Mall of America residency isn’t going to be an appropriate opportunity for even a majority of writers. But it’s the right opportunity for someone.
Did you know Amazon’s print book sales grew by 15% in 2016—and the gain was primarily driven by Amazon’s own discounting on print?
A course’s success depends on anticipating and understanding the needs of writing students and producing the outcomes they most desire.
In my latest column for Publishers Weekly, I discuss the potential of online education for book marketing, particularly prior to publication.
The most important thing any author needs to know about book distribution is that more than half of all book sales (regardless of format) take place online.
Any accomplished writer is also a reader—and usually a reader first. For the writer who is the least a bit humble, this sets up one of the most significant psychological barriers to pursuing a writing career: How could I ever produce something as wonderful as [admired writer / admired book]? This is an area that Steven […]
Sarah Miniaci at Smith Publicity and Kristina Radke at NetGalley review the marketing and publicity strategies that can help increase your book’s discoverability, word-of-mouth, and reviews, using NetGalley and Goodreads in particular.
BEA is a quality industry event, and it is a legitimate marketing and promotion opportunity. But for the majority of indie authors, it does not make sense to invest what are likely your limited resources in BEA.