Every author must have a frank conversation with their publisher about book marketing—the earlier the better. Here’s how to approach the conversation.
A series of informal talks about the business of writing, publishing, and making a living predominantly online. 3pm Eastern via Zoom, Facebook and YouTube.
Learn how to craft a strong novel synopsis, while avoiding the most common mistakes, including the dreaded “synopsis speak.”
How authors can blog successfully for long-term platform and book marketing efforts, with tips for online writing, strong headlines, and good SEO.
Everything you need to know to start sending an effective email newsletter.
A book publishing–focused newsfeed gathers headlines from across the industry; it is free to all and continuously updated and maintained by Jane Friedman.
Everything authors need to know about the audiobook market, including retailers, distributors, and payments.
I strongly advocate all authors start and maintain a website as part of their long-term marketing efforts and ongoing platform development. But it’s an intimidating project because so few authors have been in a position to create, manage, or oversee websites. Where do you even begin?
A big mistake authors make is assuming that the influencer needs to read a copy of the book—or have a copy—in order to support it. Not true.
Here’s what I’ve learned over 20 years about making the most of any writers conference, whether you’re an attendee or a speaker.
The query letter has one purpose, and one purpose only: to seduce the agent or editor into reading or requesting your work. The query letter is so much of a sales piece that it’s quite possible to write one without having written a word of the manuscript. All it requires is a firm grasp of your story premise.
While it’s not wrong to open in these ways—and a great writer can make even the most pedestrian series of events read as fascinating—consider if you can find a more advantageous way to begin.
My favorite digital media tools that have enhanced my productivity and creativity as a teacher, author, and entrepreneur.
The rise of Millennial nostalgia and graphic novels, the decline of political tell-alls and publisher-driven marketing: all of this and more in 2019 trends.
Loss can make fiction feel like an obnoxious waste of time. And maybe it is. But what if all of this loss is the exact reason to read? To write?
Knowing your audience is key to book marketing and sales success.
The funny thing about being any good as a publishing commentator: it requires talking to many others, learning varied perspectives, and writing about ideas you didn’t come up with.
If you need to request permissions from an author or publisher, here are general guidelines, plus a sample letter you can customize.
Should you self-publish or traditionally publish? This infographic will help you determine the best choice for you and your project.
Sometimes a story demands more than just a plot. You may want to create a context, a descriptive background that sheds light on a story’s meaning.
Libraries represent a valuable opportunity for a book discoverability and sales, but librarians may not know your book exists without marketing outreach.
In late July, I’ll be returning to my home state of Indiana to offer two workshops: one for beginning writers and another for published authors.
Sharing your in-progress book cover on social media to solicit meaningful direction is like throwing a bomb into the creative process.
The Indie Author Project identifies the best self-published fiction by state; thirteen states participate so far. This year’s national winner is Ran Walker.
Which approach is right? Write only for yourself and in service of your vision OR write with an intended readership in mind.
Even a well-published and successful author can have a difficult time finding a home for a memoir. Margaret McMullan discusses her path to publication.
This spring, I’ll be on the road speaking at a wide range of events on the East Coast (and one in Europe).
There’s a legendary joke about the writing life, often attributed to Margaret Atwood. It goes like this: A brain surgeon and a writer meet at a party.
The writers who visit you in class, when you’re still a student—especially if you’re young and impressionable—these writers stick with you for a lifetime.
Voice: It’s either there in the writing or it’s not. And some writers haven’t developed or “found” their voice yet.
One of the hardest things to do—for any individual, organization, or business—is to define a vision and strategy. It involves diving deep into one’s strengths and weaknesses, and understanding the market opportunities and threats. Talking strategy usually means dealing with uncomfortable realities, as well as risking disagreement with others.
Writer Anthony Doerr once told me something his father told him, and I’ll paraphrase it poorly here: You’re going to get your neck sunburned looking up all the time.
If you’re pitching a nonfiction book, at some point, an editor or agent will expect you to describe the readership that your book is intended for.
Focusing on the smallest thing you can accomplish: this is the magic trick to making progress or getting unstuck.
The irony of commitment is that it’s deeply liberating – in work, in play, in love. The act frees you from the tyranny of your internal critic,
I regularly read and report on marketing trends that affect traditionally published and self-published writers. Today I’m sharing the most useful articles I’ve found and shared thus far in 2018.
Publishers and authors can use sophisticated language to describe books—to sound unique, clever and smart. But readers describe books in more direct ways.
When children cannot find themselves reflected in the books they read, they learn a powerful lesson about how they are valued in society.
How do you navigate the writing life when you have an intense day job? Does such a thing as work-life balance exist?
Novelist Cai Emmons discusses how a van tour to meet booksellers in person helped her overcome her timidity toward book marketing.
This post was first published in 2012 and is regularly updated. First things first: an author’s website, whether it gets much traffic or not, is foundational to your career. It offers readers as well as the media the official word on who you are and the work you produce. If you blog, then it can […]
Do you write write according to your own internal motivations or creative impulses—with the intention to create serious art—or do you write hoping to create a bond between writer and reader?
For beginning fiction writers, focusing on place is one of the easiest ways to improve stories that aren’t quite working.
Broadly, traditional print book sales continue to grow at about 2 to 3 percent per year, but growth is driven by nonfiction, backlist titles, and children’s/YA. Fiction sales have been flat for several years now, with frontlist fiction down 5 percent due to a lack of big titles.
I don’t trust author-income survey results and I question their usefulness in improving the fortunes of writers. Too often it feels like propaganda from writers’ organizations, with the outcome boring and predictable.
As the publishing industry has transformed in the digital age, small press activity has proliferated. Here’s how authors can evaluate their offerings.
Silence—or, in fact, just saying less—is an art that can be strategically practiced by authors who seek attention. It is also a critical strategy when trying to influence people who hear about new books all day, every day.
Despite the notion that we are voiceless, the challenge of a good creative writing instructor is to teach students that they do indeed have a voice and that their voice, that all our voices in concert, have meaning.
Violence can be too sanitized, too tamed into a generic, pre-packaged mold, and so it can’t yield the kind of interesting questions or meditations readers crave, and writers must eventually confront.
Over the last month, I’ve been talking (and writing) about how to build a business model for career that suits your particular strengths as well as the unique quality of your work. Here are my latest appearances.