What you earn is about what business model you can envision or build for yourself and whether it’s sustainable for you over the long term.
The dramatic shifts to online sales makes it critical that publishers and authors adjust marketing strategies and build new skill sets.
Word doesn’t export to EPUB, but you can still produce an editable file quickly, without buying software or using a “meatgrinder” conversion.
A free email newsletter is the better strategic choice when it comes to long-term career development. Blogging works better for reaching new readerships.
Author Darien Hsu Gee discusses writing and publishing across multiple genres, going back for her MFA at age 50, and having faith in her creative process.
Should you self-publish or traditionally publish? This infographic will help you determine the best choice for you and your project.
If you want to land a traditional publishing deal, then market conditions—and your position in that market—will affect your chances.
The debut author discusses writing an illustrated book for adults, platform building, and listening to the little voice inside.
It’s now possible to fill every lunch hour and evening with book clubs and book festivals and live readings and more. Thus, even if you offer a creative and enticing online event, it’s hard to sell when so much content right now is available for free. Before you decide to run an online event, consider the following.
Amazon has changed, grown, and dominated more than any other company in the book publishing industry. Here are the key developments that authors need to know about.
The biggest bookseller in the United States has suffered a slow decline over the last 10 years. Can the business be turned around?
Book publishing faces a very tight printing market at the same time that sales have increased to levels not seen for ten years.
If you need to request permissions from an author or publisher, here are general guidelines, plus a sample letter you can customize.
If you have a book idea or manuscript, one of your first questions is probably: How do I find a publisher? Here are the most popular, essential resources.
However you decide to publish, it’s unwise to rely on someone else to build your career, or to be responsible for growing your readership.
As much of the retail world faces crisis, book publishing is positioned to grow in terms of unit sales when compared to 2019. In fact, 2020 may prove to be one of the strongest sales years in recent memory.
When you’re starting out as a freelancer, it can be tempting to say yes to every project. But, as in writing, the key to success is often to go narrow.
Every author must have a frank conversation with their publisher about book marketing—the earlier the better. Here’s how to approach the conversation.
A series of informal talks about the business of writing, publishing, and making a living predominantly online. 3pm Eastern via Zoom, Facebook and YouTube.
Learn how to craft a strong novel synopsis, while avoiding the most common mistakes, including the dreaded “synopsis speak.”
How authors can blog successfully for long-term platform and book marketing efforts, with tips for online writing, strong headlines, and good SEO.
Everything you need to know to start sending an effective email newsletter.
A book publishing–focused newsfeed gathers headlines from across the industry; it is free to all and continuously updated and maintained by Jane Friedman.
Everything authors need to know about the audiobook market, including retailers, distributors, and payments.
I strongly advocate all authors start and maintain a website as part of their long-term marketing efforts and ongoing platform development. But it’s an intimidating project because so few authors have been in a position to create, manage, or oversee websites. Where do you even begin?
A big mistake authors make is assuming that the influencer needs to read a copy of the book—or have a copy—in order to support it. Not true.
Here’s what I’ve learned over 20 years about making the most of any writers conference, whether you’re an attendee or a speaker.
The query letter has one purpose, and one purpose only: to seduce the agent or editor into reading or requesting your work. The query letter is so much of a sales piece that it’s quite possible to write one without having written a word of the manuscript. All it requires is a firm grasp of your story premise.
While it’s not wrong to open in these ways—and a great writer can make even the most pedestrian series of events read as fascinating—consider if you can find a more advantageous way to begin.
My favorite digital media tools that have enhanced my productivity and creativity as a teacher, author, and entrepreneur.
The rise of Millennial nostalgia and graphic novels, the decline of political tell-alls and publisher-driven marketing: all of this and more in 2019 trends.
Loss can make fiction feel like an obnoxious waste of time. And maybe it is. But what if all of this loss is the exact reason to read? To write?
Knowing your audience is key to book marketing and sales success.
The funny thing about being any good as a publishing commentator: it requires talking to many others, learning varied perspectives, and writing about ideas you didn’t come up with.
Sometimes a story demands more than just a plot. You may want to create a context, a descriptive background that sheds light on a story’s meaning.
Libraries represent a valuable opportunity for a book discoverability and sales, but librarians may not know your book exists without marketing outreach.
In late July, I’ll be returning to my home state of Indiana to offer two workshops: one for beginning writers and another for published authors.
Sharing your in-progress book cover on social media to solicit meaningful direction is like throwing a bomb into the creative process.
The Indie Author Project identifies the best self-published fiction by state; thirteen states participate so far. This year’s national winner is Ran Walker.
Which approach is right? Write only for yourself and in service of your vision OR write with an intended readership in mind.
Even a well-published and successful author can have a difficult time finding a home for a memoir. Margaret McMullan discusses her path to publication.
This spring, I’ll be on the road speaking at a wide range of events on the East Coast (and one in Europe).
There’s a legendary joke about the writing life, often attributed to Margaret Atwood. It goes like this: A brain surgeon and a writer meet at a party.
The writers who visit you in class, when you’re still a student—especially if you’re young and impressionable—these writers stick with you for a lifetime.
Voice: It’s either there in the writing or it’s not. And some writers haven’t developed or “found” their voice yet.
One of the hardest things to do—for any individual, organization, or business—is to define a vision and strategy. It involves diving deep into one’s strengths and weaknesses, and understanding the market opportunities and threats. Talking strategy usually means dealing with uncomfortable realities, as well as risking disagreement with others.
Writer Anthony Doerr once told me something his father told him, and I’ll paraphrase it poorly here: You’re going to get your neck sunburned looking up all the time.
If you’re pitching a nonfiction book, at some point, an editor or agent will expect you to describe the readership that your book is intended for.
Focusing on the smallest thing you can accomplish: this is the magic trick to making progress or getting unstuck.
The irony of commitment is that it’s deeply liberating – in work, in play, in love. The act frees you from the tyranny of your internal critic,