Online Book Events: A Necessary Pivot in 2020, But How Do You Compete?

It’s now possible to fill every lunch hour and evening with book clubs and book festivals and live readings and more. Thus, even if you offer a creative and enticing online event, it’s hard to sell when so much content right now is available for free. Before you decide to run an online event, consider the following.

how to find publishers and agents

How to Find Publishers

If you have a book idea or manuscript, one of your first questions is probably: How do I find a publisher? Here are the most popular, essential resources.

how to write a novel synopsis

How to Write a Novel Synopsis

Learn how to craft a strong novel synopsis, while avoiding the most common mistakes, including the dreaded “synopsis speak.”

How to Build an Author Website: Getting Started Guide

I strongly advocate all authors start and maintain a website as part of their long-term marketing efforts and ongoing platform development. But it’s an intimidating project because so few authors have been in a position to create, manage, or oversee websites. Where do you even begin?

The Complete Guide to Query Letters

The query letter has one purpose, and one purpose only: to seduce the agent or editor into reading or requesting your work. The query letter is so much of a sales piece that it’s quite possible to write one without having written a word of the manuscript. All it requires is a firm grasp of your story premise.

Friedman DBW

The People in Publishing I Learn From

The funny thing about being any good as a publishing commentator: it requires talking to many others, learning varied perspectives, and writing about ideas you didn’t come up with.

myth of the natural writer

The Myth of the Natural Writer

There’s a legendary joke about the writing life, often attributed to Margaret Atwood. It goes like this: A brain surgeon and a writer meet at a party.

marketing strategy tactics

Don’t Focus on Marketing Tactics at the Expense of Strategy

One of the hardest things to do—for any individual, organization, or business—is to define a vision and strategy. It involves diving deep into one’s strengths and weaknesses, and understanding the market opportunities and threats. Talking strategy usually means dealing with uncomfortable realities, as well as risking disagreement with others.

Marketing Advice Roundup: Best of the Last Year

I regularly read and report on marketing trends that affect traditionally published and self-published writers. Today I’m sharing the most useful articles I’ve found and shared thus far in 2018.

build traffic to your author website

10 Ways to Build Traffic to Your Author Website or Blog

This post was first published in 2012 and is regularly updated. First things first: an author’s website, whether it gets much traffic or not, is foundational to your career. It offers readers as well as the media the official word on who you are and the work you produce. If you blog, then it can […]