3 Common Pitfalls in Memoir Queries
Memoirists have a lot of leeway in choosing a pitching strategy. But with freedom comes great responsibility, and it's easier ...
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/ Getting Published
Man POV looking at Amazon Prime Day shopping deals on Apple MacBook Pro laptop with Safari Internet browser open special discounts and online consumerism shopping
Amazon ads are a valued (and sometimes expensive) tool for authors and publishers to drive book visibility and sales. Here's ...
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/ Marketing & Promotion
Why So Many Blogs and Newsletters Aren't Worth the Writer's Effort
Many writers are told to blog or send an email newsletter without much idea of how to approach it. Here ...
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/ Marketing & Promotion
Image: Netflix on the screen of an iMac computer.
Well-constructed stories, snappy dialogue, and surprising twists can all contribute to a book’s chance of being chosen for adaptation ...
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/ Publishing Industry
How to Plan and Host Worthwhile Online Book Events
Learn best practices for online book events, regardless of the platform you’re using ...
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Image: young women looking at a smartphone on which the TikTok app is displayed.
The key to winning BookTok content: authenticity ...
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To Everyone Who Wants Me to Read Their Writing and Tell Them What to Do
To achieve writing success—especially commercial success—requires an inner drive that pushes you forward no matter what feedback you receive ...
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/ Getting Published
Image: three schoolgirls gathered around a stack of picture books.
Growth in the children’s market continues, especially for series and licensed characters. BookTok emerges as an organic social media boost ...
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/ Publishing Industry
Yes, Social Media Can Sell Books. But Not If Publishers Sit on Their Hands
Publishers need to closely collaborate with their authors if they expect that author's large social media following to sell books ...
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/ Publishing Industry
NFTs: What Are They and How Much Should Writers and Publishers Care?
Much remains unknown about NFTs but some in publishing think they might be revolutionary for writers, and indeed the world ...
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/ Publishing Industry
Business Bootcamps for Writers: Join Me Next Week!
Next week, I am delighted to be moderating two panels in partnership with The Authors Guild Foundation on paths to ...
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/ Conferences & Events
Image: an aisle at a public library, flanked by shelves of books.
Does library lending help or hurt author and publisher income? The debate continues ...
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/ Publishing Industry
Image: two young Black girls sitting together on a couch, reading a picture book.
The Authors Guild revisits industry efforts to improve inclusivity in publishing ...
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/ Publishing Industry
Image: a loaded container ship on the ocean
From paper manufacturing to ocean cargo, books continue to be buffeted by a variety of supply chain challenges ...
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/ Publishing Industry
Ashleigh Renard Q&A quote
The SWING author discusses the pre-order campaign for her self-published book, the importance of social media engagement, and more ...
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/ Author Q&A
Substack money
Substack makes it easy for non-tech people to harness the power of email newsletters, and that's a good thing. Just ...
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/ Publishing Industry
Start Here: How to Self-Publish Your Book
This is an introductory guide to the major self-publishing options available to authors today, and how to choose the right ...
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The Value of Book Distribution Is Often Misunderstood by Authors
Any self-publishing author can easily make a book available to Amazon, bookstores, libraries, etc. But availability doesn't mean visibility ...
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/ Self-Publishing
How to Harness Community to Build Book Sales and Platform
Traditional publishers often center marketing campaigns around community support—sometimes growing an author’s platform in the process ...
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/ Marketing & Promotion
Should MFA Programs Teach the Business of Writing?
Here are the most common arguments against teaching the business of writing in an MFA program—and why such arguments are ...
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/ Business for Writers
Where My Money Comes From
A look at how the sources of my income shifted between 2016–2020, with online teaching now earning the lion's share ...
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/ Business for Writers
How Much Do Authors Earn? Here's the Answer No One Likes.
What you earn is about what business model you can envision or build for yourself and whether it's sustainable for ...
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book sales up in 2020
The dramatic shifts to online sales makes it critical that publishers and authors adjust marketing strategies and build new skill ...
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/ Publishing Industry
turn Microsoft Word document into ebook EPUB
Word doesn't export to EPUB, but you can still produce an editable file quickly, without buying software or using a ...
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Blogging Versus Email Newsletter: Which Is Better for Writers?
A free email newsletter is the better strategic choice when it comes to long-term career development. Blogging works better for ...
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/ Digital Media
Embracing a Creative Pivot: Q&A with Darien Hsu Gee
Author Darien Hsu Gee discusses writing and publishing across multiple genres, going back for her MFA at age 50, and ...
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/ Author Q&A, Publishing Industry
The Key Book Publishing Paths: 2021–2022
Should you self-publish or traditionally publish? This infographic will help you determine the best choice for you and your project ...
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Common Reasons Nonfiction Books Don't Sell
If you want to land a traditional publishing deal, then market conditions—and your position in that market—will affect your chances ...
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/ Publishing Industry
Sarah Chauncey
The debut author discusses writing an illustrated book for adults, platform building, and listening to the little voice inside ...
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/ Author Q&A
Online Book Events: A Necessary Pivot in 2020, But How Do You Compete?
It's now possible to fill every lunch hour and evening with book clubs and book festivals and live readings and ...
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/ Marketing & Promotion
Amazon's Importance to US Book Sales Keeps Increasing—for Better or Worse
Amazon has changed, grown, and dominated more than any other company in the book publishing industry. Here are the key ...
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/ Publishing Industry
Everyone Wants Barnes & Noble to Survive. Can It?
The biggest bookseller in the United States has suffered a slow decline over the last 10 years. Can the business ...
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/ Publishing Industry
Traditional Publishing Enjoys Its Best Sales in a Decade—Despite Supply Chain Problems
Book publishing faces a very tight printing market at the same time that sales have increased to levels not seen ...
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/ Publishing Industry
when you need permission - fair use guidelines
If you need to request permissions from an author or publisher, here are general guidelines, plus a sample letter you ...
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how to find publishers and agents
If you have a book idea or manuscript, one of your first questions is probably: How do I find a ...
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Building Your Career-Long Marketing Foundation
However you decide to publish, it’s unwise to rely on someone else to build your career, or to be responsible ...
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/ Marketing & Promotion
book publishing industry
As much of the retail world faces crisis, book publishing is positioned to grow in terms of unit sales when ...
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/ Publishing Industry
Image: wooden match with green top standing out from a field of wooden matches with red tops
When you’re starting out as a freelancer, it can be tempting to say yes to every project. But, as in ...
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/ Business for Writers
Questions to Ask Your Publisher Before You Sign the Contract
Every author must have a frank conversation with their publisher about book marketing—the earlier the better. Here's how to approach ...
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/ Business for Writers
Sunday Business Sermons
A series of informal talks about the business of writing, publishing, and making a living predominantly online. 3pm Eastern via ...
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/ Conferences & Events
how to write a novel synopsis
Learn how to craft a strong novel synopsis, while avoiding the most common mistakes, including the dreaded "synopsis speak." ...
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How to Start Blogging for Authors
How authors can blog successfully for long-term platform and book marketing efforts, with tips for online writing, strong headlines, and ...
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email newsletters
Everything you need to know to start sending an effective email newsletter ...
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Book Publishing News Feed by The Hot Sheet
A book publishing–focused newsfeed gathers headlines from across the industry; it is free to all and continuously updated and maintained ...
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/ Publishing Industry
audiobook publishing
Everything authors need to know about the audiobook market, including retailers, distributors, and payments ...
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/ Publishing Industry
How to Build an Author Website: Getting Started Guide
I strongly advocate all authors start and maintain a website as part of their long-term marketing efforts and ongoing platform ...
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Want More People to Support Your Book? Don't Make These 2 Mistakes.
A big mistake authors make is assuming that the influencer needs to read a copy of the book—or have a ...
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/ Marketing & Promotion
Emerging Writers Festival
Here's what I've learned over 20 years about making the most of any writers conference, whether you're an attendee or ...
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/ Conferences & Events
Image: a pair of cufflinks with question marks on them.
The query letter has one purpose, and one purpose only: to seduce the agent or editor into reading or requesting ...
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morning coffee
While it's not wrong to open in these ways—and a great writer can make even the most pedestrian series of events ...
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/ Getting Published