Today’s guest post is by Penny Sansevieri (@bookgal), CEO and founder of Author Marketing Experts. She recently released 5-Minute Book Marketing for Authors, from which this post is adapted.
Most authors have learned by now that it’s critical to have a great Amazon book description and metadata. But incredibly often, authors don’t take the time to also leverage their Amazon Author Central Page as a sales tool. And it could hurt your sales, especially as you develop your reader base. Readers tend to use Amazon to look at an author’s complete list of books, so by optimizing your Author Central page, you’ll find that you draw in more repeat readers than before. Perhaps exponentially so!
Every author, regardless of when or what they’ve published, has an Author Central page. But many authors have not claimed theirs. If you’re not sure you’ve claimed yours yet, head on over to Author Central. You can access it using your usual Amazon login credentials. Even if you are traditionally published, you still have an Author Central page.
To claim the page, you must sign in and add content. First, make sure that all of your books are claimed under your author page. It’s easy enough—simply list them in Author Central by inserting their ISBNs and posting them to your page. Amazon will double-check your entries for accuracy. Once they do, you’ll find a library of your books on your Author Central page.
In addition to your Amazon US page, also check out your Amazon UK page. (I don’t know why Amazon keeps these separate.) If you grab this page as well, it’ll help drive attention from Amazon’s UK site. You can find it here. There are also Author Central Pages for other countries, which you’ll also want to claim; I’ll offer more detail on that later.
Not sure what a standard Author Central page looks like? Check out Jane’s.
As you can see, she has added her bio (under her photo), listed her books, and has fed in her blog posts. Amazon allows you to add these types of items to your page:
- RSS feeds—such as those from your blog or Tumblr account
- Events, including speaking engagements and bookstore appearances
- Up to 8 images of yourself (which you can update any time) — this is a great opportunity to feature new books, upcoming promotions, or even awards won! Readers love seeing things like this on your page.
- Multiple videos of yourself — you can use anything from you talking at an event, a book trailer, or a video customized for the page.
Amazon Author Central also offers you important sales data (for free!)
One of the bigger benefits of accessing your Author Central page is getting a look at your book sales data. Let’s take look at this page. Below is the top bar you’ll see once you log in.
From here you can get sales data, rankings for all of your titles, and customer reviews. Your sales data is supplied by BookScan, a reporting agency previously only accessible to publishers or agents. Subscriptions to this service cost a fortune, but Amazon now includes BookScan data in your Author Central page. And even though it’s only data for your own books’ sales, it’s incredible. You can view data for all of your books at once or just one at a time. You can also view data by month and year. You’ll want to track this carefully as you do promotions. (Note that the BookScan data only covers print editions, though.)
You can also check your author rank. Unlike Bookscan data, your author rank encompasses both print and ebooks. The rankings can be viewed by month, week, or year. This helps you to see how your rank aligns with copies sold. The mystery remains as to how many copies must be sold to bump up your sales rank, but this information is still helpful.
Don’t forget your international Author Central pages
As I referenced earlier, in addition to US and UK Author Central pages, these great features also exist in other countries. And this facet of Amazon may be the single most overlooked sales tool! One of our clients recently noticed that she’s been selling lots of books in Japan and wondered how she could capitalize on this trend and sell even more books there. It really doesn’t take much time or effort to claim your international Author Central pages. The best part is that all the international Author Central pages are the same. Before we dig too far into this, countries that do not (yet) have Author Central pages set up include:
These countries all list your book, but don’t have a page connecting all of your titles. And, unless your book is specifically connected to one of these countries, either in terms of subject, setting, or plot, you probably won’t sell as many books. Still watch for future developments, because once Amazon debuts Author Central Pages for these countries, you’ll want to hop aboard that train!
Aside from the US and UK, the countries that offer Author Central pages at this time are:
In order to know what to expect on these pages, we’ll take a look at a few of them, starting with France.
It is slightly different than your USA Amazon Author Central page, albeit in a different language. Of course, your author bio will remain in English, but if your books are in English too, this works just fine.
The German version of Amazon Author Central looks more like the version you’re used to seeing, once again in a different language.
Japan’s Author Central Pages work slightly differently. But only slightly. First, you have to first register yourself there. So you’ll use your same username and password as you do for the US site and it takes just a few clicks, so don’t let the “new registration” deter you. It’s still quick and easy to do. From there, you’ll need to verify your email—in fact, the other countries’ sites request this too—and afterward, you’re good to go.
When you’re optimizing your international Author Central pages, you may want to use the Chrome browser and its quick “translate” button. This is far more accurate than any other web translation tools I’ve tried. It allows you to quickly translate a Japanese website into English in a single easy step.
Once you’ve claimed your pages, you’ll need your bio. Feel free to use the bio you created for yourself on your US page. Just keep in mind that it might be beneficial to enhance and/or update it for each country. You might feature any story lines or research in a particular country: Did you fall in love with an area on a visit? Have family there, or another great personal connection? Use it to help build your reader base in that country.
Here you can see one of my client’s Author Central Pages across several countries, they’re robust, engaging and keep all of the author’s books in one place so the readers can spot them easily. I’m including the US and UK in here too so you can see how they compare!
- France: https://www.amazon.fr/-/e/B00AB0CHJQ
- Germany: https://www.amazon.de/-/e/B00AB0CHJQ
- Japan: https://www.amazon.co.jp/-/e/B00AB0CHJQ
- UK: https://www.amazon.co.uk/-/e/B00AB0CHJQ
- US: https://www.amazon.com/-/e/B00AB0CHJQ
Handy links to all Author Central pages
To make it simple for you, here are the links to access and update each of your pages.
- France: https://authorcentral.amazon.fr/
- Germany: https://authorcentral.amazon.de/gp/home
- Japan: https://authorcentral.amazon.co.jp/gp/home
- UK: https://authorcentral.amazon.co.uk/gp/home
- US: https://authorcentral.amazon.com/
But does it sell books?
Yes. In fact, authors we’ve done this for have seen a substantial sales uptick in international markets as they’ve updated these pages. Keep in mind that if you already selling books in these markets, this will help you a great deal. If you aren’t, let’s say, selling books in Germany, you may not see any immediate effect there. But it’s still a fabulous thing to have, update and optimize!
The bottom line
Amazon’s Author Central Pages are key to boosting your sales. And since they’re so quick and easy to optimize, it would be a huge missed opportunity to not take advantage of them. Even if you only touch it occasionally, say when you have big news or are publishing a new book, it’s absolutely worth your time to optimize these pages. In a perfect world, you’d take a look at them at least quarterly, but it’s most important that you claim them and take advantage of the benefits.
If you enjoyed this post by Penny, be sure to take a look at 5-Minute Book Marketing for Authors.
Penny Sansevieri, CEO and founder of Author Marketing Experts, Inc. (AME) and Adjunct Professor at NYU, is a best-selling author and internationally recognized book marketing and media relations expert. Her company is one of the leaders in the publishing industry and has developed some of the most cutting-edge book marketing campaigns. To learn more about Penny’s books or her promotional services, visit Author Marketing Experts (AME).