A Framework for Thinking About Author Platform

Yesterday, I had the pleasure of participating in an online Google Hangout with the Bay Area Bloggers, hosted by Anne Hill and Suzanna Stinnet.

The conversation focused primarily on author platform. We discussed its evolution, its purpose in your career, and how you can decide what efforts are worth your time—plus the value of collaborating with other authors.

If you don’t see the video embedded above, click here to watch the 30-minute conversation at YouTube.

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Posted in Marketing & Promotion.

Jane Friedman (@JaneFriedman) has 20 years of experience in the publishing industry, with expertise in digital media strategy for authors and publishers. She is the publisher of The Hot Sheet, the essential newsletter on the publishing industry for authors, and was named Publishing Commentator of the Year by Digital Book World in 2019.

In addition to being a columnist for Publishers Weekly, Jane is a professor with The Great Courses, which released her 24-lecture series, How to Publish Your Book. Her book for creative writers, The Business of Being a Writer (University of Chicago Press), received a starred review from Library Journal.

Jane speaks regularly at conferences and industry events such as BookExpo America, Digital Book World, and the AWP Conference, and has served on panels with the National Endowment for the Arts and the Creative Work Fund. Find out more.

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