I’ve long dreamed of getting my book into the public libraries at home, in Canada. But because I published with a hybrid press for my debut children’s picture book, I had to do the work of getting the book into libraries myself.
With trial and error, I’ve identified six steps that have helped my book enter library circulation, even though I did not have the might of a traditional publisher’s marketing team, agent, or PR team.
While this worked for library systems in Ontario, Canada, the same steps should work for any local library system. I’m also sharing the template I used to approach libraries.
1. Research, research, research.
Look at the public library’s website to find out whether they have a system for accepting self-published books into circulation. Or you can contact the head librarian or the procurement librarian for the specific department that corresponds to your book genre. For example, I always looked for the head children’s librarian of the system that I was reaching out to.
2. Nice people finish first.
Whether you approach via phone, email or in-person, always remember to be polite and approachable. When you find out the name of the relevant person to contact, address them personally and show you care.
3. Create a sell sheet.
Prepare a basic sell sheet including your book’s cover, title, the publisher, available formats and ISBNs, pricing, a brief description of the book, why it will appeal to library patrons, significant blurbs or awards, and how it can be ordered. This information can be incorporated into an email, or it can be designed and printed as a one-page shell sheet that you can take with you if meeting librarians in person.
4. Show off (persuade) a little.
If you pitch the library via email, definitely include links to your profile on your publisher’s website (if there is one), your own author website or blog, and your social media channels.
For easy reference, on a single page of your website, compile your review links, pictures of your book’s cover, social media links, and photos of any author events you’ve done. Then link to this in your pitch email.
In your pitch, mention other libraries that have already bought your book, if any, as that helps validate the quality and desirability of your book.
5. Ensure your book is available from library wholesalers.
This makes the difference between your book getting accepted or rejected. And I found this out the hard way! Ensure that your book is available through Baker & Taylor (US and Canada), WhiteHots (Canada) and Library Services Center (Canada). Libraries can then easily find your book and buy it from these wholesalers.
6. Offer to do an event.
Let libraries know that you are happy to come in and do author readings and book signings. It’s a win-win: you get more exposure and the library gets to have programming for their community members. This is especially helpful for smaller libraries.
To do this, however, you must do your part to promote your appearances, as you want to ensure there is good attendance at your author reading.
Librarian pitch template
Hello [Name of Librarian],
I hope that this email finds you well. I’m a Canadian author of children’s books from nearby Toronto. My debut picture book, Wonder Walk, has been released by Iguana Books and is available through library distributors such as Library Services Centre, WhiteHots and Baker & Taylor.
Written in rhyming verse, Wonder Walk is perfect for pre-schoolers and celebrates the parent-child relationship, when the insatiably curious Johnny asks his mom endless questions about the cuddly cuddle-bug and the curt red bird, and all the other natural wonders that he sees.
Beagles and Books wrote, “With big, bold illustrations and concise, rhyming text, Wonder Walk is a story that young children will enjoy and may prompt families to take their own walk together to observe nature and ask questions.”
Libraries in the Durham region such as in Whitby and Clarington have added Wonder Walk to their children’s collections. I was hoping that Blue Mountain Public Libraries would be interested in adding Wonder Walk to their collections as well.
Here’s more information about Wonder Walk at Iguana Books:
Hardcover ISBN: 978-1771803236 ($25.99)
Paperback ISBN: 978-1771803076 ($9.99)
Moreover, here is a link to my author website, Story Mummy, which includes more reviews for Wonder Walk:
Thank you, and I look forward to hearing back from you.