Back to Basics: 5 Keys to Online Writing

For fun and profit, learn to write briefly

From our friends at Brevity

Over at Writer Unboxed, where I’m a monthly contributor, I’m breaking out the principles I teach my university students:

5 Keys to Writing for an Online Audience

The 5 keys are:

  1. Brevity is your friend.
  2. Make your content scannable.
  3. Clear and direct headlines get more clicks.
  4. Categorize, tag, and annotate your content wherever you go.
  5. If search engines can’t find you, then you don’t exist.

Click here to read the full article.

Posted in Digital Media.

Jane Friedman (@JaneFriedman) has 20 years of experience in the publishing industry, with expertise in digital media strategy for authors and publishers. She is the publisher of The Hot Sheet, the essential newsletter on the publishing industry for authors, and was named Publishing Commentator of the Year by Digital Book World in 2019.

In addition to being a columnist for Publishers Weekly, Jane is a professor with The Great Courses, which released her 24-lecture series, How to Publish Your Book. Her book for creative writers, The Business of Being a Writer (University of Chicago Press), received a starred review from Library Journal.

Jane speaks regularly at conferences and industry events such as BookExpo America, Digital Book World, and the AWP Conference, and has served on panels with the National Endowment for the Arts and the Creative Work Fund. Find out more.

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